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That is the second in our collection of weblog posts the place we’ll take you together with us as we element the method of cleansing our e mail record. In our case, this meant deleting a full 40% of subscribers from our record. 

Within the earlier weblog put up (and accompanying video), we defined the why behind pruning your e mail record. The brief model is that it makes monetary sense, by decreasing the price of sustaining a big record, and it could possibly assist enhance your e mail sending authority.

In the long term, trimming your e mail record goes to be useful as properly. By deleting subscribers who haven’t engaged along with your content material within the final six months or extra, you find yourself with a extra engaged viewers.

You try this with a reengagement e mail sequence, and on this put up I am going to stroll you thru the right way to create one in ConvertKit.

Belief However Confirm: The best way to Make Certain Folks Are “Chilly” Subscribers

Earlier than you go forward and delete a bunch of subscribers, you might want to be certain that these persons are actually not participating along with your content material. Why? As a result of your e mail service supplier isn’t foolproof, and it might not be capable to inform with absolute certainty.

For example, anyone might be opening and studying each e mail you ship, however that data may not be making its means again into your e mail service supplier (ESP). And a few subscribers who aren’t studying your emails might simply use a reminder—a delicate kick within the pants—of what they’re lacking out on.

So at this time we’re going to cowl the right way to arrange a reengagement e mail sequence that provides chilly subscribers a chance to reengage along with your content material.

On this put up, we’ll undergo all the automations we have now arrange to do that in our ESP of selection, ConvertKit.

Making a reengagement sequence can really feel difficult, even overwhelming. I extremely suggest studying the high-level overview on this put up, then watching Mindy’s video on the subject, which offers simply the fitting stage of element on the method. 

She shares a better take a look at the e-mail copy and automations we use for this sequence.

Listed below are the high-level steps of the method.

  1. Determine everybody who could be a chilly subscriber.
  2. Arrange an automation that can ship a collection of emails to those subscribers asking in the event that they nonetheless wish to be subscribed.
  3. Write the emails in your reengagement sequence.
  4. Create a second automation that retains folks in your record if they are saying they wish to keep.

We’ll cowl the method of truly deleting your chilly subscribers within the third put up on this collection. For now, let’s go over the 4 steps above in a bit of extra element!

Step 1: Determine Your Chilly Subscribers

You first have to assemble the record of possible chilly subscribers that you just wish to run via the automation.

Listed below are the steps to try this in ConvertKit.

  1. Go to the Subscribers tab and create a brand new phase.
  2. Underneath “Choose your subscribers,” set “Matching any/all/not one of the following” to “any” and click on “Add a filter.”
  3. Choose “Engagement rating,” set the minimums stars to 1 and most stars to three, and click on “Add Filter.”

Deciding on subscribers between 1 and three stars lets us seize people who find themselves much less engaged in our e mail content material.

When you click on Add Filter, you’ll see the variety of subscribers who match these standards.

edit segment email maintenance cold list pruning convertkit reengagement sequence

Hit Save in your new phase—we’ll come again to it in a bit of bit!

Step 2: Set Up an Automation to Run Your Reengagement E-mail Sequence

That is the place we arrange our automation.

Click on on Automate on the high of the ConvertKit window and create a brand new automation that might be kicked off when a tag is added. We created a tag referred to as “E-mail Upkeep: Chilly Checklist Pruning” that, once we add it to a subscriber, will enter them in our automation.

It’s a fairly easy automation, with simply a few steps:

email maintenance cold list pruning automation convertkit reengagement sequence

Step one is an e mail sequence. Everybody who completes that sequence will get a tag added to their profile referred to as “E-mail Upkeep: Chilly Checklist Pruning Full.”

These are the subscribers who make it all over the sequence with out opting out—which suggests they’re actually chilly.

Let’s dig into the emails in that sequence!

Step 3: Write the Emails in Your Reengagement Sequence

Our sequence is 4 emails despatched over the course of two weeks.

There are alternative ways to method constructing it. One technique appears one thing like this:

  • E-mail 1: “Hey! We’re going to unsubscribe you in 2 weeks.”
  • E-mail 2: “Hey! We’re going to unsubscribe you in 10 weeks.”
  • E-mail 3: “Hey! We’re going to unsubscribe you in 1 week.”
  • E-mail 4: “Hey! We’re going to unsubscribe you in 1 day.”

You might do it that means—however we selected to not.

As a substitute, we crafted our reengagement sequence to share a ton of worth and present folks what they’ll be lacking out on in the event that they go away our record.

In the event that they’re nonetheless not focused on staying after seeing the most effective of what we have now to supply, then we all know they’re not an excellent match for us.

That’s why we determined to make the primary three emails in our sequence as compelling as potential. 

And if the reader doesn’t take motion and determine to remain after studying these three emails, then it’s finest that we half methods.

Take a look at Mindy’s video to get a sneak peek on the emails. And if you need the complete copy of all of the emails within the sequence, go to smartpassiveincome.com/chilly, the place you’ll be able to obtain them. You’ll additionally get entry to the automation we used to drop into your personal ConvertKit account, and hyperlinks to assets for extra studying on pruning chilly subscribers.

In a nutshell, right here’s what these emails appear to be:

  • E-mail 1 invitations them to a free audience-building occasion.
  • E-mail 2 offers a bunch of free downloads (our greatest lead magnets).
  • E-mail 3 presents entry to a free course.
  • E-mail 4 tells them they’ll be deleted tomorrow in the event that they don’t take motion.

Every e mail offers a means for the subscriber to remain subscribed. For the primary three emails, it’s by registering for the occasion, downloading one of many lead magnets, or signing up for the course. 

Every e mail has a button that when clicked, retains the subscriber on our record. Let’s go over how we set that up.

Step 4: Create a Second Automation That Retains Folks on Your Checklist

Subsequent, we created a ConvertKit tag referred to as “E-mail Upkeep: Keep on Checklist.” If the reader clicks any of the hyperlinks within the 4 emails, this tag might be added to their profile they usually’ll be faraway from the sequence. Chilly now not!

We do that with a second automation that removes the particular person from the sequence when the tag is added.

email maintenance stay on list automation convertkit cold subscribers reengagement sequence

While you arrange the hyperlink in every e mail, click on “Tag subscribers who click on this hyperlink” and choose the “E-mail Upkeep: Keep on Checklist” tag.

email maintenance stay on list tag convertkit cold subscribers reengagement sequence

That’s the essential method to constructing your reengagement e mail sequence! Mindy’s video will stroll you thru every little thing you might want to arrange and publish all 4 emails and push your sequence stay.

Get the Actual Emails We Use to Reengage Chilly Subscribers

We all know that this course of can really feel scary and counterintuitive. You labored arduous to get these folks in your e mail record, and now you are simply going to delete them?

That’s why we have put collectively an e mail collection as a companion to those weblog posts and movies that provides you extra details about what goes into your reengagement e mail sequence. We provide the copy we use within the 4 emails to edit and use as you see match, in addition to hyperlinks to ConvertKit automations you’ll be able to add to your account.

Simply go to smartpassiveincome.com/cold to seize all of that without charge.

Within the subsequent and ultimate weblog put up on this collection, we’ll go over the outcomes of the reengagement e mail sequence and the right way to delete the chilly subscribers left after you’ve run everybody via the sequence.