You need your podcast to face out. Have you ever ever considered a SWOT evaluation to your podcast? You’re at all times in search of methods to make your podcast higher, and also you’re not afraid to ditch methods which are not working.
The explanation you bought into podcasting? Effectively, you’ve got a robust message to share. And also you’re wanting to share your experience with the world, interview partaking visitors, and add worth to your listeners’ lives. You would possibly even be keen on monetizing your podcast to have extra earnings streams.
However there’s only one downside.
Your podcast isn’t reaching listeners the way in which you hoped it could. After on a regular basis you’ve spent conducting analysis, brainstorming subjects, and recording episodes, you’re beginning to get fearful.
How will you take your podcast to the following degree when viewers engagement isn’t the place you’d prefer it to be?
How will you strengthen your message and join along with your viewers in a profound approach?
Fortunately, we’ve put collectively a information that will help you reply each of those questions. in at the moment’s article, we’re revealing tips on how to uplevel your podcast utilizing SWOT evaluation.
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What’s a SWOT Evaluation?
A SWOT evaluation is a technique you utilize to investigate and determine inside strengths and weaknesses — and exterior alternatives and threats.
Manufacturers carry out SWOT analyses to determine what’s going proper and flawed of their companies. They then use that info to strategize enhancements.
You may apply a SWOT evaluation to absolutely anything you’re seeking to develop.
Sure, that goes for podcasting, too.
Let’s break down what SWOT stands for, letter by letter:
The primary factor a SWOT evaluation considers is strengths. This step within the evaluation is about recognizing which inside traits and sources help a profitable final result. As an example, one in every of your most esteemed strengths could possibly be your interviewing expertise. One other could possibly be your means to search out attention-grabbing, professional visitors to interview.
The second factor a SWOT evaluation considers is weaknesses. This step is about recognizing which inside components and sources might work towards a profitable final result. For instance, struggling to conduct thorough market analysis is a weak spot. Failing to report constant episodes is also a weak spot.
The subsequent factor within the evaluation is about recognizing alternatives. It’s about noticing exterior components you possibly can both capitalize on or use to your benefit. As an example, collaborating with beloved influencers could possibly be an exterior alternative. Hiring a digital assistant to supply concierge and gross sales providers for podcast listeners could possibly be one other.
The ultimate factor in a SWOT evaluation is about recognizing threats that might impede your success. Consequently, it’s about recognizing what sorts of exterior components might jeopardize your podcast.
Potential exterior threats might stem from:
- Environmental components
- Political components
- Technological components
- Financial components
- Authorized components
- Social components
For instance, possibly you focus on educating listeners about building authority sites or tips on how to discover well-paying company jobs — however now your whole listeners are keen on distant freelancing jobs. On this state of affairs, how are you going to pivot your method to cater to your viewers’s new pursuits?
How Can Performing a SWOT Evaluation Assist You Develop Your Podcast?
Now, primarily based on what we’ve already shared, we wager you possibly can acknowledge a couple of the reason why performing a SWOT evaluation will help you develop your podcast.
However to actually drive our level house, let’s check out a couple of advantages you possibly can count on from performing a SWOT evaluation.
- Sharpening your future imaginative and prescient
Use a SWOT evaluation to look to the longer term and make the mandatory modifications wanted to realize your aims.
Preserve your listeners round for a very long time by recognizing widespread viewers ache factors and studying tips on how to remedy them.
- Analyzing what retains you caught and discovering readability
Furthermore, perceive what’s preserving you caught and tips on how to discover options for each fear in your record.
Ship extra worth to your viewers at a decrease price by creating efficient processes.
- Double up on the worth you’re delivering
Study extra about what your viewers finds priceless and tips on how to give it to them.
- Keep proactive towards exterior threats
Make sure that to remain forward of potential threats by making a proactive protocol.
- Discover ways to spotlight your strengths
Lastly, learn to good your messaging and join deeper along with your viewers by studying tips on how to spotlight your strengths.
Conduct a SWOT Evaluation For Your Podcast
Now that we’ve laid the groundwork, let’s take a look at tips on how to conduct a SWOT evaluation to your podcast — step-by-step.
So, what makes your podcast distinctive? What worth are you delivering? How does your viewers profit out of your podcast as an entire? What does your viewers get to stroll away with after they’ve listened to an episode? What units it aside from different podcasts?
On this step, determine any inside strengths that might assist you attain your podcast targets.
As an example, do you host a finance podcast present for faculty college students? If that’s the case, possibly you carried out a whole sequence about the very best financial institution for faculty college students. That’s an enormous value-add because it’s slicing out hours of analysis your viewers would’ve needed to conduct.
Are you pushed by a product-led growth mindset when discussing all issues enterprise in your e-commerce podcast? In case your viewers consists of on-line retailer house owners and ecommerce entrepreneurs, you’re offering recommendation that might skyrocket their enterprise development.
You can too break this down additional by analyzing your strengths in classes. As an example, analyze your podcast’s audio strengths, content material strengths, viewers engagement strengths, or no matter else is a precedence.
When analyzing strengths, don’t overlook to take a look at your branding, too. Do you’ve got an attention-grabbing podcast emblem? Are you making the very best use of color psychology? Do your fashion selections match your model’s identification?
Doc all of this info within the “Strengths” part of your SWOT evaluation.
What elements of your podcast want enchancment or might use extra consideration? Do you discover sure podcast concepts that aren’t scaling properly or might hurt your podcast long-term?
Is there a sure benchmark you need to hit so your podcast gained’t lose revenue? Are you seeking to change your area of interest and are afraid you’ll lose listeners due to it?
On this step, determine any inside weaknesses that might impede your podcast’s development.
As an example, a weak spot that might come up is having your podcast blocked by parental control apps because it accommodates express or grownup content material. Consequently,this may be a considerable weak spot since it could restrict the variety of individuals your podcast might attain.
In case you’re caught on recognizing inside weaknesses, take into account your viewers’s suggestions and feedback.
As an example, in a podcast episode on net worth by Afford Something, a couple of feedback learn:
- “Idk why this podcast isn’t larger than it’s, it’s superb …”
- “Dangerous title — didn’t even pay attention given the title”
- “How can I take heed to your precise podcast — is it on Spotify?”
These feedback give three main insights into how the Afford Something podcast can enhance:
- Lengthen episodes
- Optimize titles
- Spotlight which streaming channels the podcast is out there on
If sifting by means of podcast feedback isn’t your cup of tea, you can even simply get to know your viewers by means of on-line surveys and assessments. Sending a hyperlink to your subscribers asking for his or her suggestions is a wonderful solution to spot weaknesses (and strengths!)
Subsequent, doc all the knowledge you gathered within the “Weaknesses” part of your SWOT evaluation.
Search for alternatives
What do your listeners crave that you simply’re not offering? What extra issues might your podcast remedy? Which present viewers wants are unmet, and how are you going to deal with them? What product promotion alternatives are you lacking out on?
On this part, brainstorm exterior alternatives that may assist you develop and broaden your attain.
For instance, are there any in style manufacturers or merchandise in your area of interest that you could promote? Are there monetization alternatives, like built-in podcast advertisements, that you could make the most of? What about potential affiliate marketing online alternatives?
In the long run, give attention to discovering methods to develop your podcast whereas concurrently serving your viewers.
Doc the insights you gathered on this step within the “Alternatives” part of your SWOT evaluation.
Be proactive about threats
What potential podcast obstacles or challenges are you at present going through or might face sooner or later? What might get in the way in which of your podcast present performing optimally?
Do you detect any critical threats after conducting market analysis? Do you detect any social or financial components that might derail your podcast technique?
On this part, take into account exterior threats that might hurt your podcast.
As an example, are you fearful that search engine marketing requirements for media recordsdata make it laborious to your podcast to remain seen? Are you involved you don’t have sufficient earnings streams to make podcasting value it? Or does funding have an effect on your means to supply constant podcast episodes?
Bear in mind to doc your whole issues from this step within the “Threats” part of your SWOT evaluation.
Placing it All Collectively To Take Your Podcast to the Subsequent Stage
Now, it’s time to take the knowledge you gathered in your SWOT evaluation and brainstorm options to make your podcast higher.
That will help you do that, create a guidelines that features every answer you’re planning on implementing. Why? Effectively, that is an efficient solution to deal with every to-do in your record with out feeling overwhelmed.
Right here’s an instance guidelines:
- Report a sequence on budgeting ideas for faculty college students
- Report a sequence on investing ideas for faculty college students
- Survey our viewers for suggestions on subject concepts
- Report a sequence of financial savings ideas for faculty college students
- Survey our viewers for suggestions on how we will enhance
- Optimize our podcast titles
- Lengthen our episodes by half-hour
- Interview extra outstanding specialists
- Attain out to the manufacturers “Banking for College students” and “GetCollegeMoney” for potential affiliate marketing online alternatives
- Take advantage of out of our meta titles, descriptions, and all search engine marketing boosting choices
In conclusion, operating a profitable podcast is a serious precedence for a lot of fashionable professionals. You wish to stand out, attain listeners in a profound approach, and ditch methods which are not working.
Now that we’ve given you the thin on tips on how to carry out a SWOT evaluation, you are able to do simply that.
Are you able to take your podcast to the following degree with a SWOT evaluation?
Subsequently, keep in mind to:
- Determine Strengths
- Spot Weaknesses
- Search for alternatives
- Be proactive about threats
Above all, use the insights you gathered from the evaluation to brainstorm options and implement modifications.
Are you able to take your podcast to the following degree with a SWOT evaluation? Depart a remark beneath to tell us the way it goes.
Mark Ankucic is the content material strategist at Sked Social, the world’s finest Instagram social media scheduler. You’ll typically discover him tinkering with search engine marketing, tweaking copy for conversion, and scrolling social to search out the newest information on the planet of content material.