You need your podcast to face out. Have you ever ever considered a SWOT evaluation in your podcast? You’re at all times on the lookout for methods to make your podcast higher, and also you’re not afraid to ditch methods which are now not working.
The explanation you bought into podcasting? Nicely, you’ve got a robust message to share. And also you’re wanting to share your experience with the world, interview partaking company, and add worth to your listeners’ lives. You may even be enthusiastic about monetizing your podcast to have further earnings streams.
However there’s only one drawback.
Your podcast isn’t reaching listeners the way in which you hoped it will. After on a regular basis you’ve spent conducting analysis, brainstorming matters, and recording episodes, you’re beginning to get apprehensive.
How are you going to take your podcast to the following stage when viewers engagement isn’t the place you’d prefer it to be?
How are you going to strengthen your message and join together with your viewers in a profound manner?
Fortunately, we’ve put collectively a information that will help you reply each of those questions. in in the present day’s article, we’re revealing how one can uplevel your podcast utilizing SWOT evaluation.
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What’s a SWOT Evaluation?
A SWOT evaluation is a technique you utilize to research and determine inside strengths and weaknesses — and exterior alternatives and threats.
Manufacturers carry out SWOT analyses to determine what’s going proper and unsuitable of their companies. They then use that info to strategize enhancements.
You possibly can apply a SWOT evaluation to absolutely anything you’re trying to develop.
Sure, that goes for podcasting, too.
Let’s break down what SWOT stands for, letter by letter:
The primary factor a SWOT evaluation considers is strengths. This step within the evaluation is about recognizing which inside traits and sources assist a profitable final result. As an example, one in all your most esteemed strengths may very well be your interviewing expertise. One other may very well be your potential to seek out attention-grabbing, knowledgeable company to interview.
The second factor a SWOT evaluation considers is weaknesses. This step is about recognizing which inside elements and sources may work in opposition to a profitable final result. For instance, struggling to conduct thorough market analysis is a weak point. Failing to report constant episodes is also a weak point.
The subsequent factor within the evaluation is about recognizing alternatives. It’s about noticing exterior elements you’ll be able to both capitalize on or use to your benefit. As an example, collaborating with beloved influencers may very well be an exterior alternative. Hiring a digital assistant to supply concierge and gross sales companies for podcast listeners may very well be one other.
The ultimate factor in a SWOT evaluation is about recognizing threats that would impede your success. Because of this, it’s about recognizing what sorts of exterior elements may jeopardize your podcast.
Potential exterior threats may stem from:
- Environmental elements
- Political elements
- Technological elements
- Financial elements
- Authorized elements
- Social elements
For instance, possibly you focus on instructing listeners about building authority sites or how one can discover well-paying company jobs — however now your entire listeners are enthusiastic about distant freelancing jobs. On this state of affairs, how are you going to pivot your strategy to cater to your viewers’s new pursuits?
How Can Performing a SWOT Evaluation Assist You Develop Your Podcast?
Now, based mostly on what we’ve already shared, we wager you’ll be able to acknowledge a couple of the explanation why performing a SWOT evaluation can assist you develop your podcast.
However to actually drive our level house, let’s check out a couple of advantages you’ll be able to anticipate from performing a SWOT evaluation.
- Sharpening your future imaginative and prescient
Use a SWOT evaluation to look to the longer term and make the mandatory modifications wanted to realize your aims.
Maintain your listeners round for a very long time by recognizing frequent viewers ache factors and studying how one can remedy them.
- Analyzing what retains you caught and discovering readability
Furthermore, perceive what’s conserving you caught and how one can discover options for each fear in your record.
Ship extra worth to your viewers at a decrease value by creating efficient processes.
- Double up on the worth you’re delivering
Be taught extra about what your viewers finds helpful and how one can give it to them.
- Keep proactive in opposition to exterior threats
Be sure to remain forward of potential threats by making a proactive protocol.
- Discover ways to spotlight your strengths
Lastly, discover ways to good your messaging and join deeper together with your viewers by studying how one can spotlight your strengths.
Conduct a SWOT Evaluation For Your Podcast
Now that we’ve laid the groundwork, let’s take a look at how one can conduct a SWOT evaluation in your podcast — step-by-step.
So, what makes your podcast distinctive? What worth are you delivering? How does your viewers profit out of your podcast as an entire? What does your viewers get to stroll away with after they’ve listened to an episode? What units it aside from different podcasts?
On this step, determine any inside strengths that would allow you to attain your podcast objectives.
As an example, do you host a finance podcast present for school college students? In that case, possibly you carried out a complete sequence about the perfect financial institution for school college students. That’s an enormous value-add because it’s reducing out hours of analysis your viewers would’ve needed to conduct.
Are you pushed by a product-led growth mindset when discussing all issues enterprise in your e-commerce podcast? In case your viewers consists of on-line retailer house owners and ecommerce entrepreneurs, you’re offering recommendation that would skyrocket their enterprise development.
You may as well break this down additional by analyzing your strengths in classes. As an example, analyze your podcast’s audio strengths, content material strengths, viewers engagement strengths, or no matter else is a precedence.
When analyzing strengths, don’t overlook to have a look at your branding, too. Do you’ve got an attention-grabbing podcast emblem? Are you making the perfect use of color psychology? Do your fashion decisions match your model’s identification?
Doc all of this info within the “Strengths” part of your SWOT evaluation.
What points of your podcast want enchancment or may use extra consideration? Do you discover sure podcast concepts that aren’t scaling nicely or may hurt your podcast long-term?
Is there a sure benchmark it’s important to hit so your podcast received’t lose revenue? Are you trying to change your area of interest and are afraid you’ll lose listeners due to it?
On this step, determine any inside weaknesses that would impede your podcast’s development.
As an example, a weak point that would come up is having your podcast blocked by parental control apps because it incorporates specific or grownup content material. Because of this,this is able to be a considerable weak point since it will restrict the variety of folks your podcast may attain.
For those who’re caught on recognizing inside weaknesses, contemplate your viewers’s suggestions and feedback.
As an example, in a podcast episode on net worth by Afford Something, a couple of feedback learn:
- “Idk why this podcast isn’t greater than it’s, it’s wonderful …”
- “Unhealthy title — didn’t even hear given the title”
- “How can I hearken to your precise podcast — is it on Spotify?”
These feedback give three main insights into how the Afford Something podcast can enhance:
- Lengthen episodes
- Optimize titles
- Spotlight which streaming channels the podcast is out there on
If sifting via podcast feedback isn’t your cup of tea, you too can simply get to know your viewers via on-line surveys and assessments. Sending a hyperlink to your subscribers asking for his or her suggestions is a wonderful option to spot weaknesses (and strengths!)
Subsequent, doc all the knowledge you gathered within the “Weaknesses” part of your SWOT evaluation.
Search for alternatives
What do your listeners crave that you simply’re not offering? What further issues may your podcast remedy? Which present viewers wants are unmet, and how are you going to sort out them? What product promotion alternatives are you lacking out on?
On this part, brainstorm exterior alternatives that may allow you to develop and broaden your attain.
For instance, are there any fashionable manufacturers or merchandise in your area of interest which you can promote? Are there monetization alternatives, like built-in podcast advertisements, which you can make the most of? What about potential affiliate internet marketing alternatives?
In the long run, concentrate on discovering methods to develop your podcast whereas concurrently serving your viewers.
Doc the insights you gathered on this step within the “Alternatives” part of your SWOT evaluation.
Be proactive about threats
What potential podcast obstacles or challenges are you presently going through or may face sooner or later? What may get in the way in which of your podcast present performing optimally?
Do you detect any critical threats after conducting market analysis? Do you detect any social or financial elements that would derail your podcast technique?
On this part, contemplate exterior threats that would hurt your podcast.
As an example, are you apprehensive that website positioning requirements for media information make it exhausting in your podcast to remain seen? Are you involved you don’t have sufficient earnings streams to make podcasting price it? Or does funding have an effect on your potential to supply constant podcast episodes?
Bear in mind to doc your entire issues from this step within the “Threats” part of your SWOT evaluation.
Placing it All Collectively To Take Your Podcast to the Subsequent Degree
Now, it’s time to take the knowledge you gathered in your SWOT evaluation and brainstorm options to make your podcast higher.
That can assist you do that, create a guidelines that features every answer you’re planning on implementing. Why? Nicely, that is an efficient option to care for every to-do in your record with out feeling overwhelmed.
Right here’s an instance guidelines:
- File a sequence on budgeting suggestions for school college students
- File a sequence on investing suggestions for school college students
- Survey our viewers for suggestions on matter concepts
- File a sequence of financial savings suggestions for school college students
- Survey our viewers for suggestions on how we will enhance
- Optimize our podcast titles
- Lengthen our episodes by half-hour
- Interview extra distinguished specialists
- Attain out to the manufacturers “Banking for College students” and “GetCollegeMoney” for potential affiliate internet marketing alternatives
- Take advantage of out of our meta titles, descriptions, and all website positioning boosting choices
In conclusion, working a profitable podcast is a serious precedence for a lot of trendy professionals. You wish to stand out, attain listeners in a profound manner, and ditch methods which are now not working.
Now that we’ve given you the thin on how one can carry out a SWOT evaluation, you are able to do simply that.
Are you able to take your podcast to the following stage with a SWOT evaluation?
Subsequently, keep in mind to:
- Establish Strengths
- Spot Weaknesses
- Search for alternatives
- Be proactive about threats
Above all, use the insights you gathered from the evaluation to brainstorm options and implement modifications.
Are you able to take your podcast to the following stage with a SWOT evaluation? Go away a remark beneath to tell us the way it goes.
Mark Ankucic is the content material strategist at Sked Social, the world’s finest Instagram social media scheduler. You’ll typically discover him tinkering with website positioning, tweaking copy for conversion, and scrolling social to seek out the newest information on the planet of content material.