You need your podcast to face out. Have you ever ever considered a SWOT evaluation in your podcast? You’re all the time searching for methods to make your podcast higher, and also you’re not afraid to ditch methods which can be not working.
The explanation you bought into podcasting? Nicely, you might have a robust message to share. And also you’re desirous to share your experience with the world, interview partaking friends, and add worth to your listeners’ lives. You may even be occupied with monetizing your podcast to have further revenue streams.
However there’s only one downside.
Your podcast isn’t reaching listeners the best way you hoped it will. After on a regular basis you’ve spent conducting analysis, brainstorming subjects, and recording episodes, you’re beginning to get fearful.
How will you take your podcast to the subsequent stage when viewers engagement isn’t the place you’d prefer it to be?
How will you strengthen your message and join together with your viewers in a profound method?
Fortunately, we’ve put collectively a information that can assist you reply each of those questions. in in the present day’s article, we’re revealing the right way to uplevel your podcast utilizing SWOT evaluation.
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What’s a SWOT Evaluation?
A SWOT evaluation is a technique you utilize to research and establish inner strengths and weaknesses — and exterior alternatives and threats.
Manufacturers carry out SWOT analyses to establish what’s going proper and flawed of their companies. They then use that info to strategize enhancements.
You’ll be able to apply a SWOT evaluation to absolutely anything you’re seeking to develop.
Sure, that goes for podcasting, too.
Let’s break down what SWOT stands for, letter by letter:
The primary ingredient a SWOT evaluation considers is strengths. This step within the evaluation is about recognizing which inner traits and assets assist a profitable final result. As an example, one among your most esteemed strengths might be your interviewing expertise. One other might be your capability to search out attention-grabbing, knowledgeable friends to interview.
The second ingredient a SWOT evaluation considers is weaknesses. This step is about recognizing which inner elements and assets might work in opposition to a profitable final result. For instance, struggling to conduct thorough market analysis is a weak spot. Failing to report constant episodes is also a weak spot.
The following ingredient within the evaluation is about recognizing alternatives. It’s about noticing exterior elements you’ll be able to both capitalize on or use to your benefit. As an example, collaborating with beloved influencers might be an exterior alternative. Hiring a digital assistant to offer concierge and gross sales companies for podcast listeners might be one other.
The ultimate ingredient in a SWOT evaluation is about recognizing threats that would impede your success. In consequence, it’s about recognizing what sorts of exterior elements might jeopardize your podcast.
Potential exterior threats might stem from:
- Environmental elements
- Political elements
- Technological elements
- Financial elements
- Authorized elements
- Social elements
For instance, perhaps you focus on instructing listeners about building authority sites or the right way to discover well-paying company jobs — however now your entire listeners are occupied with distant freelancing jobs. On this state of affairs, how are you going to pivot your method to cater to your viewers’s new pursuits?
How Can Performing a SWOT Evaluation Assist You Develop Your Podcast?
Now, primarily based on what we’ve already shared, we wager you’ll be able to acknowledge a couple of explanation why performing a SWOT evaluation may also help you develop your podcast.
However to essentially drive our level residence, let’s check out a couple of advantages you’ll be able to count on from performing a SWOT evaluation.
- Sharpening your future imaginative and prescient
Use a SWOT evaluation to look to the longer term and make the required modifications wanted to realize your targets.
Preserve your listeners round for a very long time by recognizing widespread viewers ache factors and studying the right way to resolve them.
- Analyzing what retains you caught and discovering readability
Furthermore, perceive what’s maintaining you caught and the right way to discover options for each fear in your checklist.
Ship extra worth to your viewers at a decrease value by growing efficient processes.
- Double up on the worth you’re delivering
Be taught extra about what your viewers finds beneficial and the right way to give it to them.
- Keep proactive in opposition to exterior threats
Be certain that to remain forward of potential threats by making a proactive protocol.
- Learn to spotlight your strengths
Lastly, learn to good your messaging and join deeper together with your viewers by studying the right way to spotlight your strengths.
Tips on how to Conduct a SWOT Evaluation For Your Podcast
Now that we’ve laid the groundwork, let’s take a look at the right way to conduct a SWOT evaluation in your podcast — step-by-step.
So, what makes your podcast distinctive? What worth are you delivering? How does your viewers profit out of your podcast as a complete? What does your viewers get to stroll away with after they’ve listened to an episode? What units it other than different podcasts?
On this step, establish any inner strengths that would assist you attain your podcast objectives.
As an example, do you host a finance podcast present for faculty college students? In that case, perhaps you performed a whole sequence about the very best financial institution for faculty college students. That’s an enormous value-add because it’s reducing out hours of analysis your viewers would’ve needed to conduct.
Are you pushed by a product-led growth mindset when discussing all issues enterprise in your e-commerce podcast? In case your viewers consists of on-line retailer house owners and ecommerce entrepreneurs, you’re offering recommendation that would skyrocket their enterprise progress.
It’s also possible to break this down additional by analyzing your strengths in classes. As an example, analyze your podcast’s audio strengths, content material strengths, viewers engagement strengths, or no matter else is a precedence.
When analyzing strengths, don’t overlook to take a look at your branding, too. Do you might have an attention-grabbing podcast brand? Are you making the very best use of color psychology? Do your model decisions match your model’s identification?
Doc all of this info within the “Strengths” part of your SWOT evaluation.
What features of your podcast want enchancment or might use extra consideration? Do you discover sure podcast concepts that aren’t scaling properly or might hurt your podcast long-term?
Is there a sure benchmark you need to hit so your podcast gained’t lose revenue? Are you seeking to change your area of interest and are afraid you’ll lose listeners due to it?
On this step, establish any inner weaknesses that would impede your podcast’s progress.
As an example, a weak spot that would come up is having your podcast blocked by parental control apps because it comprises specific or grownup content material. In consequence,this could be a considerable weak spot since it will restrict the variety of folks your podcast might attain.
In the event you’re caught on recognizing inner weaknesses, think about your viewers’s suggestions and feedback.
As an example, in a podcast episode on net worth by Afford Something, a couple of feedback learn:
- “Idk why this podcast isn’t larger than it’s, it’s superb …”
- “Dangerous title — didn’t even hear given the title”
- “How can I take heed to your precise podcast — is it on Spotify?”
These feedback give three main insights into how the Afford Something podcast can enhance:
- Lengthen episodes
- Optimize titles
- Spotlight which streaming channels the podcast is accessible on
If sifting via podcast feedback isn’t your cup of tea, you too can simply get to know your viewers via on-line surveys and assessments. Sending a hyperlink to your subscribers asking for his or her suggestions is a wonderful strategy to spot weaknesses (and strengths!)
Subsequent, doc all the knowledge you gathered within the “Weaknesses” part of your SWOT evaluation.
Search for alternatives
What do your listeners crave that you just’re not offering? What further issues might your podcast resolve? Which present viewers wants are unmet, and how are you going to sort out them? What product promotion alternatives are you lacking out on?
On this part, brainstorm exterior alternatives that may assist you develop and broaden your attain.
For instance, are there any well-liked manufacturers or merchandise in your area of interest that you may promote? Are there monetization alternatives, like built-in podcast advertisements, that you may reap the benefits of? What about potential online marketing alternatives?
In the long run, give attention to discovering methods to develop your podcast whereas concurrently serving your viewers.
Doc the insights you gathered on this step within the “Alternatives” part of your SWOT evaluation.
Be proactive about threats
What potential podcast obstacles or challenges are you at the moment dealing with or might face sooner or later? What might get in the best way of your podcast present performing optimally?
Do you detect any severe threats after conducting market analysis? Do you detect any social or financial elements that would derail your podcast technique?
On this part, think about exterior threats that would hurt your podcast.
As an example, are you fearful that search engine marketing requirements for media information make it onerous in your podcast to remain seen? Are you involved you don’t have sufficient revenue streams to make podcasting value it? Or does funding have an effect on your capability to supply constant podcast episodes?
Bear in mind to doc your entire issues from this step within the “Threats” part of your SWOT evaluation.
Placing it All Collectively To Take Your Podcast to the Subsequent Degree
Now, it’s time to take the knowledge you gathered in your SWOT evaluation and brainstorm options to make your podcast higher.
That can assist you do that, create a guidelines that features every answer you’re planning on implementing. Why? Nicely, that is an efficient strategy to handle every to-do in your checklist with out feeling overwhelmed.
Right here’s an instance guidelines:
- Document a sequence on budgeting suggestions for faculty college students
- Document a sequence on investing suggestions for faculty college students
- Survey our viewers for suggestions on subject concepts
- Document a sequence of financial savings suggestions for faculty college students
- Survey our viewers for suggestions on how we will enhance
- Optimize our podcast titles
- Lengthen our episodes by half-hour
- Interview extra outstanding specialists
- Attain out to the manufacturers “Banking for College students” and “GetCollegeMoney” for potential online marketing alternatives
- Take advantage of out of our meta titles, descriptions, and all search engine marketing boosting choices
In conclusion, operating a profitable podcast is a significant precedence for a lot of trendy professionals. You need to stand out, attain listeners in a profound method, and ditch methods which can be not working.
Now that we’ve given you the thin on the right way to carry out a SWOT evaluation, you are able to do simply that.
Are you able to take your podcast to the subsequent stage with a SWOT evaluation?
Subsequently, keep in mind to:
- Establish Strengths
- Spot Weaknesses
- Search for alternatives
- Be proactive about threats
Above all, use the insights you gathered from the evaluation to brainstorm options and implement modifications.
Are you able to take your podcast to the subsequent stage with a SWOT evaluation? Depart a remark beneath to tell us the way it goes.
Mark Ankucic is the content material strategist at Sked Social, the world’s greatest Instagram social media scheduler. You’ll usually discover him tinkering with search engine marketing, tweaking copy for conversion, and scrolling social to search out the most recent information on the planet of content material.