You need your podcast to face out. Have you ever ever considered a SWOT evaluation to your podcast? You’re all the time on the lookout for methods to make your podcast higher, and also you’re not afraid to ditch methods which can be not working.
The rationale you bought into podcasting? Properly, you have got a robust message to share. And also you’re desirous to share your experience with the world, interview partaking visitors, and add worth to your listeners’ lives. You would possibly even be thinking about monetizing your podcast to have extra earnings streams.
However there’s only one drawback.
Your podcast isn’t reaching listeners the best way you hoped it might. After on a regular basis you’ve spent conducting analysis, brainstorming subjects, and recording episodes, you’re beginning to get apprehensive.
How are you going to take your podcast to the subsequent degree when viewers engagement isn’t the place you’d prefer it to be?
How are you going to strengthen your message and join along with your viewers in a profound means?
Fortunately, we’ve put collectively a information that can assist you reply each of those questions. in at this time’s article, we’re revealing how you can uplevel your podcast utilizing SWOT evaluation.
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What’s a SWOT Evaluation?
A SWOT evaluation is a technique you utilize to research and establish inside strengths and weaknesses — and exterior alternatives and threats.
Manufacturers carry out SWOT analyses to establish what’s going proper and fallacious of their companies. They then use that info to strategize enhancements.
You’ll be able to apply a SWOT evaluation to absolutely anything you’re trying to develop.
Sure, that goes for podcasting, too.
Let’s break down what SWOT stands for, letter by letter:
The primary component a SWOT evaluation considers is strengths. This step within the evaluation is about recognizing which inside traits and assets help a profitable consequence. For example, one in every of your most esteemed strengths could possibly be your interviewing expertise. One other could possibly be your means to search out attention-grabbing, professional visitors to interview.
The second component a SWOT evaluation considers is weaknesses. This step is about recognizing which inside components and assets might work towards a profitable consequence. For instance, struggling to conduct thorough market analysis is a weak point. Failing to report constant episodes may be a weak point.
The following component within the evaluation is about recognizing alternatives. It’s about noticing exterior components you may both capitalize on or use to your benefit. For example, collaborating with beloved influencers could possibly be an exterior alternative. Hiring a digital assistant to offer concierge and gross sales providers for podcast listeners could possibly be one other.
The ultimate component in a SWOT evaluation is about recognizing threats that might impede your success. Consequently, it’s about recognizing what sorts of exterior components might jeopardize your podcast.
Potential exterior threats might stem from:
- Environmental components
- Political components
- Technological components
- Financial components
- Authorized components
- Social components
For instance, perhaps you specialise in instructing listeners about building authority sites or how you can discover well-paying company jobs — however now all your listeners are thinking about distant freelancing jobs. On this scenario, how are you going to pivot your method to cater to your viewers’s new pursuits?
How Can Performing a SWOT Evaluation Assist You Develop Your Podcast?
Now, primarily based on what we’ve already shared, we wager you may acknowledge a number of the explanation why performing a SWOT evaluation may help you develop your podcast.
However to essentially drive our level dwelling, let’s check out a number of advantages you may anticipate from performing a SWOT evaluation.
- Sharpening your future imaginative and prescient
Use a SWOT evaluation to look to the long run and make the required modifications wanted to realize your goals.
Preserve your listeners round for a very long time by recognizing frequent viewers ache factors and studying how you can remedy them.
- Analyzing what retains you caught and discovering readability
Furthermore, perceive what’s holding you caught and how you can discover options for each fear in your checklist.
Ship extra worth to your viewers at a decrease value by growing efficient processes.
- Double up on the worth you’re delivering
Be taught extra about what your viewers finds beneficial and how you can give it to them.
- Keep proactive towards exterior threats
Make sure that to remain forward of potential threats by making a proactive protocol.
- Learn to spotlight your strengths
Lastly, discover ways to good your messaging and join deeper along with your viewers by studying how you can spotlight your strengths.
Methods to Conduct a SWOT Evaluation For Your Podcast
Now that we’ve laid the groundwork, let’s take a look at how you can conduct a SWOT evaluation to your podcast — step-by-step.
So, what makes your podcast distinctive? What worth are you delivering? How does your viewers profit out of your podcast as a complete? What does your viewers get to stroll away with after they’ve listened to an episode? What units it aside from different podcasts?
On this step, establish any inside strengths that might show you how to attain your podcast targets.
For example, do you host a finance podcast present for faculty college students? If that’s the case, perhaps you carried out a whole sequence about the most effective financial institution for faculty college students. That’s an enormous value-add because it’s chopping out hours of analysis your viewers would’ve needed to conduct.
Are you pushed by a product-led growth mindset when discussing all issues enterprise in your e-commerce podcast? In case your viewers consists of on-line retailer house owners and ecommerce entrepreneurs, you’re offering recommendation that might skyrocket their enterprise progress.
You can too break this down additional by analyzing your strengths in classes. For example, analyze your podcast’s audio strengths, content material strengths, viewers engagement strengths, or no matter else is a precedence.
When analyzing strengths, don’t neglect to have a look at your branding, too. Do you have got an attention-grabbing podcast brand? Are you making the most effective use of color psychology? Do your type decisions match your model’s id?
Doc all of this info within the “Strengths” part of your SWOT evaluation.
What points of your podcast want enchancment or might use extra consideration? Do you discover sure podcast concepts that aren’t scaling properly or might hurt your podcast long-term?
Is there a sure benchmark it’s important to hit so your podcast gained’t lose revenue? Are you trying to change your area of interest and are afraid you’ll lose listeners due to it?
On this step, establish any inside weaknesses that might impede your podcast’s progress.
For example, a weak point that might come up is having your podcast blocked by parental control apps because it accommodates specific or grownup content material. Consequently,this is able to be a considerable weak point since it might restrict the variety of folks your podcast might attain.
For those who’re caught on recognizing inside weaknesses, think about your viewers’s suggestions and feedback.
For example, in a podcast episode on net worth by Afford Something, a number of feedback learn:
- “Idk why this podcast isn’t greater than it’s, it’s wonderful …”
- “Unhealthy title — didn’t even hear given the title”
- “How can I take heed to your precise podcast — is it on Spotify?”
These feedback give three main insights into how the Afford Something podcast can enhance:
- Lengthen episodes
- Optimize titles
- Spotlight which streaming channels the podcast is obtainable on
If sifting by podcast feedback isn’t your cup of tea, you too can simply get to know your viewers by on-line surveys and assessments. Sending a hyperlink to your subscribers asking for his or her suggestions is a superb strategy to spot weaknesses (and strengths!)
Subsequent, doc all the knowledge you gathered within the “Weaknesses” part of your SWOT evaluation.
Search for alternatives
What do your listeners crave that you just’re not offering? What extra issues might your podcast remedy? Which present viewers wants are unmet, and how are you going to sort out them? What product promotion alternatives are you lacking out on?
On this part, brainstorm exterior alternatives that may show you how to develop and increase your attain.
For instance, are there any fashionable manufacturers or merchandise in your area of interest that you may promote? Are there monetization alternatives, like built-in podcast adverts, that you may make the most of? What about potential affiliate internet marketing alternatives?
In the long run, give attention to discovering methods to develop your podcast whereas concurrently serving your viewers.
Doc the insights you gathered on this step within the “Alternatives” part of your SWOT evaluation.
Be proactive about threats
What potential podcast obstacles or challenges are you at present going through or might face sooner or later? What might get in the best way of your podcast present performing optimally?
Do you detect any critical threats after conducting market analysis? Do you detect any social or financial components that might derail your podcast technique?
On this part, think about exterior threats that might hurt your podcast.
For example, are you apprehensive that search engine optimisation requirements for media information make it onerous to your podcast to remain seen? Are you involved you don’t have sufficient earnings streams to make podcasting price it? Or does funding have an effect on your means to provide constant podcast episodes?
Bear in mind to doc all your issues from this step within the “Threats” part of your SWOT evaluation.
Placing it All Collectively To Take Your Podcast to the Subsequent Degree
Now, it’s time to take the knowledge you gathered in your SWOT evaluation and brainstorm options to make your podcast higher.
That will help you do that, create a guidelines that features every answer you’re planning on implementing. Why? Properly, that is an efficient strategy to maintain every to-do in your checklist with out feeling overwhelmed.
Right here’s an instance guidelines:
- Document a sequence on budgeting suggestions for faculty college students
- Document a sequence on investing suggestions for faculty college students
- Survey our viewers for suggestions on matter concepts
- Document a sequence of financial savings suggestions for faculty college students
- Survey our viewers for suggestions on how we are able to enhance
- Optimize our podcast titles
- Lengthen our episodes by half-hour
- Interview extra outstanding consultants
- Attain out to the manufacturers “Banking for College students” and “GetCollegeMoney” for potential affiliate internet marketing alternatives
- Take advantage of out of our meta titles, descriptions, and all search engine optimisation boosting choices
In conclusion, operating a profitable podcast is a serious precedence for a lot of trendy professionals. You need to stand out, attain listeners in a profound means, and ditch methods which can be not working.
Now that we’ve given you the thin on how you can carry out a SWOT evaluation, you are able to do simply that.
Are you able to take your podcast to the subsequent degree with a SWOT evaluation?
Due to this fact, bear in mind to:
- Determine Strengths
- Spot Weaknesses
- Search for alternatives
- Be proactive about threats
Above all, use the insights you gathered from the evaluation to brainstorm options and implement modifications.
Are you able to take your podcast to the subsequent degree with a SWOT evaluation? Depart a remark beneath to tell us the way it goes.
Mark Ankucic is the content material strategist at Sked Social, the world’s finest Instagram social media scheduler. You’ll typically discover him tinkering with search engine optimisation, tweaking copy for conversion, and scrolling social to search out the most recent information on the planet of content material.