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You need your podcast to face out. Have you ever ever considered a SWOT evaluation to your podcast? You’re at all times on the lookout for methods to make your podcast higher, and also you’re not afraid to ditch methods which are now not working. 

The rationale you bought into podcasting? Nicely, you may have a powerful message to share. And also you’re wanting to share your experience with the world, interview partaking company, and add worth to your listeners’ lives. You may even be occupied with monetizing your podcast to have further earnings streams.

However there’s only one downside. 

Your podcast isn’t reaching listeners the way in which you hoped it might. After on a regular basis you’ve spent conducting analysis, brainstorming matters, and recording episodes, you’re beginning to get anxious.

How are you going to take your podcast to the following degree when viewers engagement isn’t the place you’d prefer it to be? 

How are you going to strengthen your message and join together with your viewers in a profound method? 

Fortunately, we’ve put collectively a information that will help you reply each of those questions. in as we speak’s article, we’re revealing methods to uplevel your podcast utilizing SWOT evaluation. 

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What’s a SWOT Evaluation? 

A SWOT evaluation is a technique you employ to research and establish inside strengths and weaknesses — and exterior alternatives and threats. 

Manufacturers carry out SWOT analyses to establish what’s going proper and improper of their companies. They then use that info to strategize enhancements. 

You’ll be able to apply a SWOT evaluation to absolutely anything you’re seeking to develop.

Sure, that goes for podcasting, too. 

Let’s break down what SWOT stands for, letter by letter:

the basics of a SWOT analysis for podcasting

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Strengths

The primary factor a SWOT evaluation considers is strengths. This step within the evaluation is about recognizing which inside traits and sources assist a profitable end result. As an example, considered one of your most esteemed strengths may very well be your interviewing abilities. One other may very well be your capability to search out fascinating, knowledgeable company to interview.  

Weaknesses

The second factor a SWOT evaluation considers is weaknesses. This step is about recognizing which inside components and sources may work towards a profitable end result. For instance, struggling to conduct thorough market analysis is a weak point. Failing to document constant episodes may be a weak point.

Alternatives

The subsequent factor within the evaluation is about recognizing alternatives. It’s about noticing exterior components you may both capitalize on or use to your benefit. As an example, collaborating with beloved influencers may very well be an exterior alternative. Hiring a digital assistant to offer concierge and gross sales providers for podcast listeners may very well be one other.

Threats

The ultimate factor in a SWOT evaluation is about recognizing threats that might impede your success. Consequently, it’s about recognizing what sorts of exterior components may jeopardize your podcast. 

Potential exterior threats may stem from:

  • Environmental components
  • Political components 
  • Technological components 
  • Financial components 
  • Authorized components 
  • Social components

For instance, possibly you concentrate on instructing listeners about building authority sites or methods to discover well-paying company jobs — however now all your listeners are occupied with distant freelancing jobs. On this state of affairs, how are you going to pivot your strategy to cater to your viewers’s new pursuits?

How Can Performing a SWOT Evaluation Assist You Develop Your Podcast? 

Now, primarily based on what we’ve already shared, we guess you may acknowledge a number of the explanation why performing a SWOT evaluation can assist you develop your podcast. 

However to actually drive our level house, let’s check out a number of advantages you may count on from performing a SWOT evaluation.

  • Sharpening your future imaginative and prescient 

Use a SWOT evaluation to look to the long run and make the mandatory modifications wanted to attain your targets.

Hold your listeners round for a very long time by recognizing widespread viewers ache factors and studying methods to resolve them.

  • Analyzing what retains you caught and discovering readability 

Furthermore, perceive what’s conserving you caught and methods to discover options for each fear in your listing.

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Ship extra worth to your viewers at a decrease value by creating efficient processes.

  • Double up on the worth you’re delivering

Be taught extra about what your viewers finds useful and methods to give it to them.

  • Keep proactive towards exterior threats

Make sure that to remain forward of potential threats by making a proactive protocol.

  • Learn to spotlight your strengths 

Lastly, learn to excellent your messaging and join deeper together with your viewers by studying methods to spotlight your strengths.

How you can Conduct a SWOT Evaluation For Your Podcast 

Now that we’ve laid the groundwork, let’s have a look at methods to conduct a SWOT evaluation to your podcast — step-by-step.

Establish strengths 

So, what makes your podcast distinctive? What worth are you delivering? How does your viewers profit out of your podcast as an entire? What does your viewers get to stroll away with after they’ve listened to an episode? What units it other than different podcasts?

On this step, establish any inside strengths that might assist you attain your podcast objectives. 

As an example, do you host a finance podcast present for faculty college students? In that case, possibly you carried out a complete collection about one of the best financial institution for faculty college students. That’s an enormous value-add because it’s slicing out hours of analysis your viewers would’ve needed to conduct.

Are you pushed by a product-led growth mindset when discussing all issues enterprise in your e-commerce podcast? In case your viewers consists of on-line retailer house owners and ecommerce entrepreneurs, you’re offering recommendation that might skyrocket their enterprise development.

You may also break this down additional by analyzing your strengths in classes. As an example, analyze your podcast’s audio strengths, content material strengths, viewers engagement strengths, or no matter else is a precedence. 

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When analyzing strengths, don’t overlook to have a look at your branding, too. Do you may have an attention-grabbing podcast emblem? Are you making one of the best use of color psychology? Do your model decisions match your model’s id?

Doc all of this info within the “Strengths” part of your SWOT evaluation.

Spot weaknesses 

What features of your podcast want enchancment or may use extra consideration? Do you discover sure podcast concepts that aren’t scaling nicely or may hurt your podcast long-term? 

Is there a sure benchmark you must hit so your podcast gained’t lose revenue? Are you seeking to change your area of interest and are afraid you’ll lose listeners due to it?

On this step, establish any inside weaknesses that might impede your podcast’s development.

As an example, a weak point that might come up is having your podcast blocked by parental control apps because it comprises express or grownup content material. Consequently,this could be a considerable weak point since it might restrict the variety of folks your podcast may attain. 

If you happen to’re caught on recognizing inside weaknesses, contemplate your viewers’s suggestions and feedback. 

As an example, in a podcast episode on net worth by Afford Something, a number of feedback learn: 

  • “Idk why this podcast isn’t greater than it’s, it’s wonderful …” 
  • “Dangerous title — didn’t even hear given the title” 
  • “How can I take heed to your precise podcast — is it on Spotify?”

These feedback give three main insights into how the Afford Something podcast can enhance:

  1. Lengthen episodes
  2. Optimize titles 
  3. Spotlight which streaming channels the podcast is obtainable on 

If sifting by podcast feedback isn’t your cup of tea, you may as well simply get to know your viewers by on-line surveys and assessments. Sending a hyperlink to your subscribers asking for his or her suggestions is a superb option to spot weaknesses (and strengths!)

Subsequent, doc all the data you gathered within the “Weaknesses” part of your SWOT evaluation.

Search for alternatives 

What do your listeners crave that you just’re not offering? What further issues may your podcast resolve? Which present viewers wants are unmet, and how are you going to sort out them? What product promotion alternatives are you lacking out on? 

On this part, brainstorm exterior alternatives that may assist you develop and broaden your attain. 

For instance, are there any common manufacturers or merchandise in your area of interest you can promote? Are there monetization alternatives, like built-in podcast advertisements, you can reap the benefits of? What about potential affiliate marketing online alternatives?

Ultimately, deal with discovering methods to develop your podcast whereas concurrently serving your viewers.

Doc the insights you gathered on this step within the “Alternatives” part of your SWOT evaluation.

Be proactive about threats 

What potential podcast obstacles or challenges are you at present dealing with or may face sooner or later? What may get in the way in which of your podcast present performing optimally? 

Do you detect any severe threats after conducting market analysis? Do you detect any social or financial components that might derail your podcast technique?

On this part, contemplate exterior threats that might hurt your podcast. 

As an example, are you anxious that search engine optimization requirements for media recordsdata make it arduous to your podcast to remain seen? Are you involved you don’t have sufficient earnings streams to make podcasting value it? Or does funding have an effect on your capability to provide constant podcast episodes?

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Bear in mind to doc all your considerations from this step within the “Threats” part of your SWOT evaluation.

Placing it All Collectively To Take Your Podcast to the Subsequent Degree 

Now, it’s time to take the data you gathered in your SWOT evaluation and brainstorm options to make your podcast higher. 

That can assist you do that, create a guidelines that features every answer you’re planning on implementing. Why? Nicely, that is an efficient option to care for every to-do in your listing with out feeling overwhelmed.

Right here’s an instance guidelines:

  • Document a collection on budgeting ideas for faculty college students
  • Document a collection on investing ideas for faculty college students 
  • Survey our viewers for suggestions on subject concepts 
  • Document a collection of financial savings ideas for faculty college students
  • Survey our viewers for suggestions on how we are able to enhance 
  • Optimize our podcast titles
  • Lengthen our episodes by half-hour 
  • Interview extra distinguished consultants  
  • Attain out to the manufacturers “Banking for College students” and “GetCollegeMoney” for potential affiliate marketing online alternatives 
  • Take advantage of out of our meta titles, descriptions, and all search engine optimization boosting choices 

Conclusion 

In conclusion, operating a profitable podcast is a serious precedence for a lot of fashionable professionals. You need to stand out, attain listeners in a profound method, and ditch methods which are now not working.

Now that we’ve given you the thin on methods to carry out a SWOT evaluation, you are able to do simply that. 

Are you able to take your podcast to the following degree with a SWOT evaluation? 

Due to this fact, keep in mind to:

  1. Establish Strengths
  2. Spot Weaknesses 
  3. Search for alternatives 
  4. Be proactive about threats

Above all, use the insights you gathered from the evaluation to brainstorm options and implement modifications.

Are you able to take your podcast to the following degree with a SWOT evaluation? Depart a remark under to tell us the way it goes.


Mark Ankucic is the content material strategist at Sked Social, the world’s finest Instagram social media scheduler. You’ll typically discover him tinkering with search engine optimization, tweaking copy for conversion, and scrolling social to search out the newest information on the planet of content material.

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