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Do you need to simply promote digital downloads on-line?

Perhaps you’re planning to promote ebooks, on-line programs, your personal images, digital artwork, music, or one thing else.

Regardless of the kind of digital product, WordPress makes it straightforward to promote these premium downloads and ship them to your prospects in a safe approach. 

On this article, we are going to present you tips on how to promote digital downloads on WordPress.

How to sell digital downloads the easy way (Beginner's guide)

Which Platform Ought to You Use to Promote Digital Merchandise?

First, you’ll want to decide on an eCommerce platform that you simply’ll use to promote digital merchandise.

Digital downloads are principally merchandise that customers can obtain to their computer systems after making a purchase order. Merchandise like eBooks, digital artwork, pictures, illustrations, printables, software program, music, and movies are a couple of examples of probably the most generally offered digital merchandise on-line.

An eCommerce platform is a software program that permits you to add your digital information and provide them on the market.

You’ll need to select your eCommerce platform rigorously. That’s as a result of shifting platforms could be difficult and take quite a lot of effort and time.

Some platforms are higher fitted to promoting bodily items vs digital ones. You need to make sure that you’re selecting an answer that has options to guard your digital downloads, have correct licensing, subscriptions, and different key options built-in.

We suggest utilizing WordPress + Easy Digital Downloads.

Easy Digital Downloads

WordPress is the most effective web site builder in the marketplace utilized by over 43% of all web sites on the web. Simply Digital Downloads is the most effective WordPress eCommerce plugin to promote digital merchandise.

In reality, we use this plugin ourselves to promote a lot of our premium WordPress plugins that are downloadable information restricted for members solely, and it comes with license keys built-in.

WordPress has an enormous benefit over different platforms like Gumroad, Sellfy, or Sendowl. It offers you full management over your web site, and you may promote as many merchandise as you need with out paying a excessive month-to-month or transaction charges.

Now, it’s essential to know that there are two varieties of WordPress software program, and also you don’t need to select the unsuitable one.

First, there may be WordPress.com, which is a weblog internet hosting platform. Then, there may be WordPress.org which is also called self-hosted WordPress.

For an in depth comparability, you possibly can see our information on the distinction between WordPress.com and WordPress.org.

You want to use the self-hosted WordPress.org platform as a result of it offers you full management over your web site with full freedom to promote any sort of digital merchandise.

We’ll present you tips on how to simply setup your WordPress website with Straightforward Digital Downloads with just some steps.

Step 1. Setting Up Your WordPress Web site

To begin promoting digital downloads with WordPress, you’ll want a site identify, internet hosting, and an SSL certificates. 

A website identify is your web site’s tackle on the web. That is what guests will sort into their browsers to achieve your web site, similar to wpbeginner.com.

Hosting is the place your web site lives on-line. You possibly can consider internet hosting as your web site’s home on the web. That can assist you out, we’ve hand-picked among the finest WordPress internet hosting that you would be able to purchase. 

One in every of our prime advisable internet hosting supplier, SiteGround, affords managed WordPress internet hosting for Straightforward Digital Downloads. It comes with a free SSL certificates, EDD pre-installed, all of the optimization options, and also you get an enormous 73% off.

Mainly, you possibly can create and run your web site for lower than $5 monthly.

Let’s go forward and stroll by tips on how to buy your area, internet hosting, and SSL certificates.  

Go forward and open the SiteGround web site in a brand new tab so you possibly can comply with alongside right here. The very first thing you could do is click on on the Get Plan button.

SiteGround Managed EDD Hosting

After that, SiteGround will ask you to enter a site identify on your web site. 

When you don’t have already got a reputation in thoughts, then you possibly can see our information on how to decide on the most effective area identify.

Lastly, you will want so as to add your account info. Additionally, you will be capable of buy some non-obligatory extras. 

You possibly can all the time add these extras at a later date should you resolve that you simply want them. When you’re uncertain then we suggest skipping this step. 

After coming into your fee particulars, SiteGround will ship you an e mail with directions on tips on how to log into internet hosting account. This can be a internet hosting management panel the place you possibly can handle your new web site. 

Merely log into your SiteGround account, and also you’ll see that SiteGround has already put in WordPress for you, and it comes with Straightforward Digital Downloads (pre-installed as nicely).

SiteGroud Login to WordPress

You possibly can then click on on the ‘WordPress Admin’ button.

It will take you to your WordPress website’s dashboard the place you’ll see Straightforward Digital Downloads pre-installed.

If for some motive, you don’t need to use SiteGround, then you may as well set up WordPress on different internet hosting corporations like Bluehost, Hostinger, and WP Engine following a reasonably related course of.

Step 2. Setting Up Straightforward Digital Downloads

By default WordPress doesn’t embody an eCommerce functionalityout of the field, and that’s why you’ll want a plugin with a view to promote your digital downloads.

Plugins for WordPress websites are like apps on your cellphone. They add all types of various options and performance to your web site.

Word: For this tutorial, we’ll be utilizing the free version of Straightforward Digital Downloads. There’s additionally a premium model with extra superior options similar to highly effective e mail advertising service instruments, extra fee gateways, e mail help, and rather more.

Now should you used SiteGround, then Straightforward Digital Downloads comes pre-installed. However should you’re utilizing different internet hosting supplier, you then’d to manually set up the Straightforward Digital Downloads plugin.

First, you could set up and activate the Easy Digital Downloads plugin. For extra particulars, see our step-by-step information on tips on how to set up a WordPress plugin.

Upon activation, you could go to Downloads » Settings web page in your WordPress admin space.

From right here, first you could set your retailer’s location.

You may surprise, why is your location wanted should you’re not promoting bodily merchandise? It’s as a result of when a buyer makes a purchase order, Straightforward Digital Downloads will use the nation and state info to auto-fill some fields. Additionally, your location could also be used to calculate gross sales tax.

So as to add your location, open the ‘Base Nation’ dropdown menu. Now you can select the situation the place your online business relies.

Selling digital products with EDD

Subsequent, discover the ‘Base State / Province’ area. Right here you possibly can sort the bottom state or province the place your retailer operates from. 

After coming into this info, scroll to the underside of the display and click on on the Save Modifications button.

Step 3. Establishing Your Fee Gateway 

If you wish to promote downloads, you then’ll want a strategy to course of funds out of your prospects.

Straightforward Digital Downloads helps PayPal, Stripe, and Amazon Funds. These are all widespread fee gateways.

If you wish to add extra fee gateways, then you might have considered trying to check out the Easy Digital Download extensions which incorporates different options like Braintree, Authorize.internet, and plenty of extra.

To decide on your fee gateways, click on on the Funds tab. Then ensure that the Gateways tab is chosen. 

Set up payment gateways

Within the Fee Gateways part, choose all the gateways that you simply need to use in your new WordPress web site.

The most typical fee gateways are Stripe and PayPal, so we’ll present you tips on how to set these up.

When you’re utilizing a number of fee suppliers, you then’ll want to decide on a default fee gateway. That is the choice that might be chosen routinely when the customer hundreds your checkout web page.

We suggest setting Stripe because the default since most individuals need to pay with bank cards.

Easy Digital Downloads' payment gateways

Now scroll to the underside of this web page and click on on Save Modifications. 

As soon as the web page reloads, it can have some new tabs. You should use these tabs to configure your chosen fee gateways.

Easy Digital Downloads' default payment gateways

If you wish to use PayPal, then click on on the PayPal tab. Now you can sort your PayPal e mail tackle and password. 

To arrange Stripe, click on on the Stripe tab. Then click on on the ‘Join with Stripe’ button.

Connecting WordPress to your Stripe account

This opens a setup wizard, which can make it easier to join your web site to Stripe.

Now, relying in your location, you may additionally need to customise the forex used in your web site.

By default Straightforward Digital Downloads exhibits your whole costs in US {dollars}. It additionally locations the greenback check in entrance of the worth, so 5 {dollars} is proven as ‘$5.’

To vary the default forex settings, scroll to the highest of the display and click on on the Foreign money tab.

The Easy Digital Downloads currency settings

Subsequent, open the Foreign money dropdown. Now you can select a brand new forex. 

Simply bear in mind that some fee gateways might not settle for each forex. When you’re uncertain, then it’s a good suggestion to test the web site on your chosen fee gateway. Most fee gateways have an inventory of the currencies that they help. 

When you’ve made any adjustments on this web page, then don’t neglect to click on on the Save Modifications button.

Step 4. Creating Your First Digital Product

Now that your WordPress website is about up, you’re prepared to begin promoting your digital items!

To create your first digital product, go to Downloads » Add New

Now you can sort a reputation on your product into the ‘Enter obtain identify right here’ area. 

Adding a new digital download product

Subsequent, sort out an outline for this product. WordPress will present this description to your guests, so that you’ll need to ensure that it’s descriptive and convincing.

Many on-line shops and web sites use product classes and tags. This may help customers discover the product they’re in search of and can even encourage them to discover associated merchandise. 

You possibly can create classes and tags within the Obtain Classes and Obtain Tags sections. 

Creating categories and tags for your digital downloads

After that, scroll to the Obtain Costs part. 

By default Straightforward Digital Downloads will provide your product as a free obtain. When you’re going to promote your digital downloads, you then’ll need to set a worth. 

So as to add a worth, scroll to the Obtain Costs part. You possibly can then sort the quantity that guests might want to pay with a view to obtain this product.

Setting a price for your digital downloads

The following step is importing your product. This is perhaps an book, a recorded webinar, a PDF information, {photograph}, or another file that WordPress helps.

So as to add your downloadable file, merely scroll to the Obtain Information part. 

How to create a digital download

Within the File Title area, sort a reputation on your downloadable file. Then you possibly can click on on the ‘Add a file’ button.

It will launch the WordPress media library. Right here you possibly can select the file you need to provide for obtain.

The ultimate step is including a product picture. 

If you’re promoting digital downloads, you might must get inventive along with your product pictures. For instance, should you’re promoting a recorded webinar, you then may use a screenshot from the video. 

You possibly can simply create a professional-looking product picture utilizing net design software program similar to Canva.

So as to add a product picture, you simply must scroll to the Obtain Picture part.

Adding a product image

You possibly can then click on on the ‘Set Obtain Picture’ hyperlink. This launches the WordPress media library the place you possibly can select your product picture. 

If you’re proud of the data you’ve entered, click on on the Publish button. 

Your first digital product is dwell! Now you can preview your product web page in motion.

Product preview

Now you can create extra digital downloads just by repeating these steps.

Step 5. Deciding on and Customizing Your WordPress Theme

Themes management how your WordPress web site appears to be like to the individuals once they go to it, together with the format, colours, and fonts.

There are millions of WordPress themes, so it may be exhausting to resolve which one to begin with. You possibly can take a look at our decide of the preferred WordPress themes for some nice choices.

When you’ve chosen a theme, you possibly can see our newbie’s information on tips on how to set up a WordPress theme to get it dwell in your web site.

After your theme is put in, you should utilize our information on tips on how to customise your WordPress theme to make it your personal.

When you’re simply beginning out, you should utilize the Astra Theme or the Coaching Pro theme each are absolutely suitable with EDD.

Another choice is to create your personal customized theme from scratch.

To create a customized theme, you’ll want SeedProd.

It’s the finest web site builder plugin out there and is utilized by over 1 million web sites. You should use it to create lovely layouts which can be professionally designed and optimized for conversions and gross sales.

SeedProd additionally comes with numerous ready-made templates. This contains designs which can be good for selling your digital downloads. 

The SeedProd page builder plugin

For extra particulars, take a look at our information on tips on how to create a customized WordPress theme (no coding wanted).

Step 6. Customizing Your Digital Obtain Emails 

Each time somebody buys a digital obtain, Straightforward Digital Downloads will ship an e mail to that particular person.

This e mail has a hyperlink that the shopper can use to obtain the file they only bought.

The Easy Digital Downloads purchase receipt email

Chances are you’ll need to customise this e mail so as to add your personal textual content and branding. Robust branding could make your online business look extra skilled and encourage loyalty.

To customise your emails, go to Downloads » Settings and click on on the Emails tab. Then, ensure that the Normal tab is chosen.

How to brand your digital download emails

You can begin by including a emblem to your emails.

This emblem might be proven on the prime of your buy receipt emails. 

A branded digital download email

So as to add a emblem to your emails, click on on the Add File button and add or select an current picture out of your WordPress media library.

You may as well add a ‘From Title.’ This identify might be proven within the buyer’s inbox. You’ll need to use one thing that instantly lets prospects know who you’re, such because the identify of your web site.

Configuring your digital download email

You’ll additionally want so as to add a ‘From E-mail.’

This e mail will act because the ‘from’ and ‘reply-to’ tackle. Since prospects might reply to your messages, you’ll need to use knowledgeable e mail tackle that you simply test ceaselessly.

When you’re pleased along with your e mail branding, click on on the Buy Receipts tab. On this tab you possibly can write the e-mail that prospects will get each time they make a purchase order. 

The Purchase Receipts email.

Chances are you’ll need to begin by checking how this e mail presently appears to be like. To do that, click on on the ‘Preview Buy Receipt’ button. It will present your e mail in a brand new tab. 

Within the Buy Receipts tab, you possibly can add an e mail topic and heading. You may as well change the e-mail’s physique textual content. 

Right here dynamic textual content could be your secret weapon. Dynamic textual content is just textual content that adjustments primarily based on elements similar to the customer’s identify and the date. 

Straightforward Digital Downloads helps dynamic textual content. When you scroll down, you then’ll discover all the totally different dynamic textual content that you should utilize. 

A list of supported dynamic text

You possibly can copy and paste these totally different items of dynamic textual content into your emails. 

Each time it sends an e mail, Straightforward Digital Downloads will substitute this placeholder dynamic textual content with actual values such because the buyer’s identify.

As you’re working in your e mail, you might need to ship a check e mail. Merely click on on the Ship Take a look at button and Straightforward Digital Downloads will ship an e mail to your admin e mail tackle.

The Send Test Email button

Have you ever clicked on the Ship Take a look at e mail button, however haven’t obtained an e mail? Then you possibly can comply with our information on tips on how to repair WordPress not sending e mail concern to verify your emails attain your prospects.

If you’re pleased along with your buy receipt emails, scroll to the underside of the display and click on on the Save Modifications button.

Step 7. Selling Your Digital Downloads 

Straightforward Digital Downloads publishes every product as a brand new web page. When you’re going to promote your digital downloads, you then’ll must drive site visitors to those pages. 

This may imply including these pages to your web site’s menu. You may as well hyperlink to your product pages from totally different areas of your web site. This may increasingly embody your weblog posts, touchdown pages, and even an announcement bar.

So as to add these hyperlinks, you’ll must know the product web page’s URL. You’ll discover this info immediately beneath the product’s title.

The product URL for a digital download

Another choice is including the product’s Buy Shortcode to a web page or put up.

To create a Buy button, scroll to the product’s Obtain Settings part. You possibly can then copy the Buy Shortcode.

An example purchase shortcode

You possibly can then add the shortcode to any put up or web page, or perhaps a widget space like your sidebar.

For extra particulars, see our information on tips on how to use shortcodes in WordPress.

The shortcode will add a purchase order button. Every time a customer clicks on this button, it can add the digital obtain to their buying cart. 

Product preview

The acquisition button can even flip right into a checkout button. Clicking on this button will take the shopper to the Straightforward Digital Downloads checkout, the place they’ll enter their fee info and purchase their obtain.

For extra particulars on tips on how to place the shortcode, you possibly can see our information on tips on how to add a shortcode in WordPress.

BONUS – Instruments to Promote Extra Digital Downloads

You’ve efficiently added digital downloads to your website! Your subsequent problem is convincing guests to purchase these downloads. 

That is the place WordPress plugins are available.

Listed below are a few of our prime picks for plugins that may make it easier to promote extra digital downloads. 

  • OptinMonster is the conversion optimization software program in the marketplace. You should use it to create optin types to develop your e mail listing and convert guests into paying prospects. It might additionally cut back buying cart abandonment.
  • All in One SEO is the most effective search engine optimisation plugin for WordPress and may help you optimize your website for serps to get extra site visitors and gross sales.
  • MonsterInsights is the most effective Analytics resolution for WordPress. It helps you see the place your guests are coming from and what they do in your web site, so you may make choices and replace your advertising technique primarily based on actual information.
  • AffiliateWP may help you attain a complete new viewers with affiliate internet marketing. AffiliateWP has every little thing you could create your personal associates program, so individuals can promote your merchandise to their viewers for a fee.
  • PushEngage is the most effective push notification software program for WordPress. It permits you to ship customized net push notifications to let your prospects find out about every little thing from new digital downloads, to particular affords, and even unique coupon codes. 

FAQs About Promoting Digital Downloads

Lots of our readers frequently attain out to us with questions on promoting digital downloads. We now have tried to reply among the most ceaselessly requested questions beneath.

1. Can I begin promoting digital downloads at no cost? 

The Straightforward Digital Downloads plugin is 100% free. It has every little thing you could begin promoting digital downloads in your WordPress web site. 

Whereas Straightforward Digital Downloads is free, you’ll want a site identify and internet hosting account to run it which can value cash. 

As your online business grows, you may additionally need to improve to the pro version of Easy Digital Downloads. This superior plugin contains highly effective e mail advertising instruments, extra fee gateways, and help for selling digital subscriptions with WordPress.

2. How a lot does it value to create a WordPress web site? 

It will depend on your marketing strategy and finances. You can begin with Bluehost for $2.75 monthly and use free plugins and themes to restrict your prices. We suggest a enterprise mannequin the place you begin small after which spend cash as you begin to promote extra digital downloads. 

For extra info, see our article on how a lot it prices to construct a WordPress web site.

3. Can I additionally promote bodily merchandise? 

Completely! It’s common for a profitable enterprise to broaden into new areas.

Regardless of the identify, you should utilize Straightforward Digital Downloads to promote bodily merchandise. There’s even a Simple Shipping addon that provides delivery options to the Straightforward Digital Downloads plugin. 

4. Will my prospects’ digital obtain hyperlinks expire?

By default each digital obtain hyperlink will expire after 24 hours. That is designed to cease prospects from sharing your hyperlinks, and even posting them publicly.

You possibly can change this 24 hour deadline by going to Downloads » Settings in your WordPress dashboard. You possibly can then click on on Misc » File Downloads

The download expiration settings

Now, discover the Obtain Hyperlink Expiration area. Then merely sort within the variety of hours you’d just like the obtain hyperlink to be accessible earlier than it expires.

We hope that this tutorial helped you discover ways to promote digital downloads. You may additionally need to see these straightforward methods to drive site visitors to your new web site, or see our knowledgeable comparability of the most effective dwell chat software program for small companies.

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