Header bidding is all the fad within the publishing world proper now. Everyone seems to be making an attempt to get in on the motion to extend their advert income. Prebid has come out with a brand new header bidding extension for Chrome that’s imagined to make issues simpler for publishers. Based on them, this extension affords “a less complicated setup course of and improved efficiency over the normal method.” However does it actually reside as much as the hype? Let’s take a more in-depth look.
What’s Professor Prebid?
With Professor Prebid, you may simply debug and troubleshoot on writer websites utilizing Prebid.js. This instrument was created by the Prebid.org Instruments Product Administration Committee, a gaggle of cross-functional publishers and advert tech companions dedicated to actively fixing points for Prebid members.
The consultants at Prebid.org designed the newly launched open-source Chrome browser extension with a purpose to streamline header bidding administration.
Publishers can simply management and handle a number of bidding situations by way of Prebid.js by leveraging Professor Prebid. Following suggestions from publishers, the superior and detailed interface is constructed to offer all of the perception they’ll must public sale milestones and simply troubleshoot configurations in a matter of seconds.
Publishers can profit from Professor Prebid’s intuitive interface, which detects when Prebid.js is deployed on a web page and affords a tonne of options, together with the next:
- Prof. Prebid permits you to allow Prebid Debug knowledge on console view, arrange handbook bid filters, or do CPM overrides in order that publishers can break up check numerous bidding situations
- Establish the entire out there advert items in addition to the banner sizes and the bidders taking part in Prebid
- Take a more in-depth take a look at the bids, together with bid worth, response time, bid foreign money, & advert server-targeting key phrases.
- Get the whole timeline of the public sale’s core milestones.
- Overview the primary Prebid modules and their settings (Person ID modules, value granularity, bidder settings, CMP, Prebid Server).
Obtain the Professor Prebid Chrome extension right here:
As soon as it’s downloaded, you may pin it to get one-click entry.
When you’ve downloaded the chrome extension, Prof. prebid immediately detects in case your web site has a number of Prebid cases. If an occasion is detected, the instrument’s icon will show a badge resembling the Prebid’s brand.
Faucet the icon to proceed with interplay.
Professor Prebid Options:
The default view permits you to simply see all of the advert unit codes out there to Prebid together with the related media varieties & bidders. Bidder entry exhibits the related enter & bid response. They’re all clickable and will be copied to clipboard.
As well as, you may see who’s the successful bidder and whether or not its advert has been rendered.
With the Bids display, you may view and examine all bids positioned utilizing Prebid.js, in addition to their metadata, together with:
- Bid worth and bid foreign money
- Response time
- Adserver Concentrating on key phrases
Timeline view exhibits you public sale timestamps & milestones:
- Public sale begin & finish timestamp
- Bidder response time & timestamp
- Bidder’s calling sequence & timeout threshold
Professor Prebid shows completely different timeline views based mostly on the public sale id. It’s displayed as ‘key’ on this case. Publishers can expertise this if their auto-refresh possibility is turned on or if every advert unit is dealt with independently.
The config display exhibits the primary modules’ configuration:
- Value Granularity: low-high, auto/dense/customized
- Bidder Settings, timeout buffer, calling order
- Prebid Server: account id, # bidders
- Consent Administration: TCF/CCPA/USP compliance frameworks, GDPR, CmpAPI
- Person Id modules
The next view shows the configuration and the end result of the completely different id suppliers which might be discovered right here.
This tab offers you superior troubleshooting instruments:
- Shortcut to Google AdManager Console
- Activate Prebid Debug Information
- Bid Filtering: Permit/Block bidders
- Bid CPM override
- Present Advert Unit Information Overlay: Shows the winner’s data over the artistic on the web page
So, there you’ve it. Prebid’s new Chrome Extension instrument ‘Professor Prebid’ is certainly one thing to be careful for and we at MonetizeMore are enthusiastic about its potential. We’re giving it 4 stars for now however will replace our score as extra data turns into out there.
Within the meantime, in the event you’re experiencing header bidding troubleshooting points, you’ll want to obtain the Pubguru Advert Inspector which shortly analyzes any web site’s advert setup & web page load efficiency stories throughout your advert companions.
PubGuru Advert Inspector (PGAI) is MonetizeMore’s free Google Chrome browser extension that permits anybody to troubleshoot and diagnose ad-related points on any web site. At the moment, over 2000+ publishers are utilizing the PGAI chrome extension
With the PGAI extension, you may analyze your promoting setup, take a look at bid public sale knowledge from demand companions, audit bids for particular person advert items, acquire entry to log knowledge, check your header bidding arrange, and far rather more.