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That is the second in our sequence of weblog posts the place we’ll take you together with us as we element the method of cleansing our electronic mail checklist. In our case, this meant deleting a full 40% of subscribers from our checklist. 

Within the earlier weblog put up (and accompanying video), we defined the why behind pruning your electronic mail checklist. The brief model is that it makes monetary sense, by lowering the price of sustaining a big checklist, and it might assist enhance your electronic mail sending authority.

In the long term, trimming your electronic mail checklist goes to be useful as properly. By deleting subscribers who haven’t engaged along with your content material within the final six months or extra, you find yourself with a extra engaged viewers.

You do this with a reengagement electronic mail sequence, and on this put up I will stroll you thru easy methods to create one in ConvertKit.

Belief However Confirm: Learn how to Make Positive Individuals Are “Chilly” Subscribers

Earlier than you go forward and delete a bunch of subscribers, you might want to be sure that these persons are actually not partaking along with your content material. Why? As a result of your electronic mail service supplier isn’t foolproof, and it could not be capable of inform with absolute certainty.

For example, anyone may very well be opening and studying each electronic mail you ship, however that info won’t be making its manner again into your electronic mail service supplier (ESP). And a few subscribers who aren’t studying your emails may simply use a reminder—a delicate kick within the pants—of what they’re lacking out on.

So at present we’re going to cowl easy methods to arrange a reengagement electronic mail sequence that offers chilly subscribers a chance to reengage along with your content material.

On this put up, we’ll undergo all the automations we’ve arrange to do that in our ESP of alternative, ConvertKit.

Making a reengagement sequence can really feel difficult, even overwhelming. I extremely advocate studying the high-level overview on this put up, then watching Mindy’s video on the subject, which supplies simply the precise stage of element on the method. 

She shares a better have a look at the e-mail copy and automations we use for this sequence.

Listed below are the high-level steps of the method.

  1. Determine everybody who could be a chilly subscriber.
  2. Arrange an automation that can ship a sequence of emails to those subscribers asking in the event that they nonetheless wish to be subscribed.
  3. Write the emails in your reengagement sequence.
  4. Create a second automation that retains folks in your checklist if they are saying they wish to keep.

We’ll cowl the method of really deleting your chilly subscribers within the third put up on this sequence. For now, let’s go over the 4 steps above in a bit of extra element!

Step 1: Determine Your Chilly Subscribers

You first must assemble the checklist of doubtless chilly subscribers that you just wish to run by the automation.

Listed below are the steps to try this in ConvertKit.

  1. Go to the Subscribers tab and create a brand new phase.
  2. Below “Choose your subscribers,” set “Matching any/all/not one of the following” to “any” and click on “Add a filter.”
  3. Choose “Engagement rating,” set the minimums stars to 1 and most stars to three, and click on “Add Filter.”

Deciding on subscribers between 1 and three stars lets us seize people who find themselves much less engaged in our electronic mail content material.

When you click on Add Filter, you’ll see the variety of subscribers who match these standards.

edit segment email maintenance cold list pruning convertkit reengagement sequence

Hit Save in your new phase—we’ll come again to it in a bit of bit!

Step 2: Set Up an Automation to Run Your Reengagement E mail Sequence

That is the place we arrange our automation.

Click on on Automate on the prime of the ConvertKit window and create a brand new automation that shall be kicked off when a tag is added. We created a tag referred to as “E mail Upkeep: Chilly Checklist Pruning” that, once we add it to a subscriber, will enter them in our automation.

It’s a reasonably easy automation, with simply a few steps:

email maintenance cold list pruning automation convertkit reengagement sequence

Step one is an electronic mail sequence. Everybody who completes that sequence will get a tag added to their profile referred to as “E mail Upkeep: Chilly Checklist Pruning Full.”

These are the subscribers who make it right through the sequence with out opting out—which implies they’re actually chilly.

Let’s dig into the emails in that sequence!

Step 3: Write the Emails in Your Reengagement Sequence

Our sequence is 4 emails despatched over the course of two weeks.

There are other ways to method constructing it. One technique appears one thing like this:

  • E mail 1: “Hey! We’re going to unsubscribe you in 2 weeks.”
  • E mail 2: “Hey! We’re going to unsubscribe you in 10 weeks.”
  • E mail 3: “Hey! We’re going to unsubscribe you in 1 week.”
  • E mail 4: “Hey! We’re going to unsubscribe you in 1 day.”

You may do it that manner—however we selected to not.

As an alternative, we crafted our reengagement sequence to share a ton of worth and present folks what they’ll be lacking out on in the event that they depart our checklist.

In the event that they’re nonetheless not eager about staying after seeing one of the best of what we’ve to supply, then we all know they’re not a very good match for us.

That’s why we determined to make the primary three emails in our sequence as compelling as attainable. 

And if the reader doesn’t take motion and determine to remain after studying these three emails, then it’s greatest that we half methods.

Take a look at Mindy’s video to get a sneak peek on the emails. And if you’d like the total copy of all of the emails within the sequence, go to smartpassiveincome.com/chilly, the place you’ll be able to obtain them. You’ll additionally get entry to the automation we used to drop into your personal ConvertKit account, and hyperlinks to assets for extra studying on pruning chilly subscribers.

In a nutshell, right here’s what these emails appear like:

  • E mail 1 invitations them to a free audience-building occasion.
  • E mail 2 supplies a bunch of free downloads (our greatest lead magnets).
  • E mail 3 presents entry to a free course.
  • E mail 4 tells them they’ll be deleted tomorrow in the event that they don’t take motion.

Every electronic mail supplies a manner for the subscriber to remain subscribed. For the primary three emails, it’s by registering for the occasion, downloading one of many lead magnets, or signing up for the course. 

Every electronic mail has a button that when clicked, retains the subscriber on our checklist. Let’s go over how we set that up.

Step 4: Create a Second Automation That Retains Individuals on Your Checklist

Subsequent, we created a ConvertKit tag referred to as “E mail Upkeep: Keep on Checklist.” If the reader clicks any of the hyperlinks within the 4 emails, this tag shall be added to their profile they usually’ll be faraway from the sequence. Chilly not!

We do that with a second automation that removes the individual from the sequence when the tag is added.

email maintenance stay on list automation convertkit cold subscribers reengagement sequence

If you arrange the hyperlink in every electronic mail, click on “Tag subscribers who click on this hyperlink” and choose the “E mail Upkeep: Keep on Checklist” tag.

email maintenance stay on list tag convertkit cold subscribers reengagement sequence

That’s the essential method to constructing your reengagement electronic mail sequence! Mindy’s video will stroll you thru every thing you might want to arrange and publish all 4 emails and push your sequence stay.

Get the Precise Emails We Use to Reengage Chilly Subscribers

We all know that this course of can really feel scary and counterintuitive. You labored laborious to get these folks in your electronic mail checklist, and now you are simply going to delete them?

That’s why we have put collectively an electronic mail sequence as a companion to those weblog posts and movies that offers you extra details about what goes into your reengagement electronic mail sequence. We provide the copy we use within the 4 emails to edit and use as you see match, in addition to hyperlinks to ConvertKit automations you’ll be able to add to your account.

Simply go to smartpassiveincome.com/cold to seize all of that for gratis.

Within the subsequent and ultimate weblog put up on this sequence, we’ll go over the outcomes of the reengagement electronic mail sequence and easy methods to delete the chilly subscribers left after you’ve run everybody by the sequence.