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Spotify has promoted The Ringer’s Invoice Simmons to a brand new function as head of world sports activities technique, reported Deadline. Simmons has labored beneath the streaming service’s umbrella because it purchased his sports activities and tradition podcast community The Ringer again in 2020. In his new function, we’ll seemingly see Simmons broaden upon the present lineup of NBA, MLB and NFL-focused podcasts and dive into worldwide territory. We’ve already gotten a touch of that with exhibits like The Rugby Pod with Andy Goode, Massive Jim Hamilton and host Andy Rowe.

Spotify’s non-US viewers is getting bigger — the service is currently available in 178 international locations. Its variety of subscribers really grew by 2 million within the first quarter of 2022 (regardless of dropping all of its Russian subscribers), which it pinned on “outperformance in Latin America and Europe”. Final 12 months, the streaming service expanded to 86 new international locations, with the aim of finally streaming to over 1 billion customers. Earlier this 12 months, Spotify introduced it was going to turn into the main partner of FC Barcelona, in addition to its official audio streaming associate. Given the truth that no world sports activities protection could be full with out soccer, we’re prone to see much more from this house. There’s little doubt an urge for food amongst Spotify’s world viewers for exhibits targeted on the Premier League, FIFA and the World Cup, in addition to different worldwide sports activities subjects.

The promotion of Simmons is part of a broader shake-up in Spotify’s exec construction. Parcast founder Max Cutler will turn into Spotify’s head of creator content material and partnerships, overseeing originals and heading a wholly new division of “creator-focused” content material. Julie McNamara will oversee studio partnerships and Hollywood-produced works.

In Spotify’s newest earnings name, it introduced it reached a document 422 million world month-to-month energetic customers. However regardless of its sturdy progress, the preliminary concerns that Spotify might have bitten off greater than it could chew with its $1 billion funding in podcasts hasn’t light. Whereas podcast listening hours skyrocketed in the course of the pandemic, there’s no assure that Spotify will be capable to maintain on to that momentum sooner or later. 

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