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That is the second in our sequence of weblog posts the place we’ll take you together with us as we element the method of cleansing our e-mail checklist. In our case, this meant deleting a full 40% of subscribers from our checklist. 

Within the earlier weblog put up (and accompanying video), we defined the why behind pruning your e-mail checklist. The quick model is that it makes monetary sense, by decreasing the price of sustaining a big checklist, and it might assist increase your e-mail sending authority.

In the long term, trimming your e-mail checklist goes to be useful as effectively. By deleting subscribers who haven’t engaged along with your content material within the final six months or extra, you find yourself with a extra engaged viewers.

You try this with a reengagement e-mail sequence, and on this put up I am going to stroll you thru how one can create one in ConvertKit.

Belief However Confirm: Find out how to Make Positive Individuals Are “Chilly” Subscribers

Earlier than you go forward and delete a bunch of subscribers, that you must ensure these individuals are actually not partaking along with your content material. Why? As a result of your e-mail service supplier isn’t foolproof, and it might not be capable to inform with absolute certainty.

As an example, anyone may very well be opening and studying each e-mail you ship, however that info may not be making its method again into your e-mail service supplier (ESP). And a few subscribers who aren’t studying your emails may simply use a reminder—a delicate kick within the pants—of what they’re lacking out on.

So in the present day we’re going to cowl how one can arrange a reengagement e-mail sequence that offers chilly subscribers a possibility to reengage along with your content material.

On this put up, we’ll undergo the entire automations we have now arrange to do that in our ESP of alternative, ConvertKit.

Making a reengagement sequence can really feel difficult, even overwhelming. I extremely advocate studying the high-level overview on this put up, then watching Mindy’s video on the subject, which supplies simply the correct stage of element on the method. 

She shares a more in-depth have a look at the e-mail copy and automations we use for this sequence.

Listed here are the high-level steps of the method.

  1. Establish everybody who could be a chilly subscriber.
  2. Arrange an automation that may ship a sequence of emails to those subscribers asking in the event that they nonetheless need to be subscribed.
  3. Write the emails in your reengagement sequence.
  4. Create a second automation that retains folks in your checklist if they are saying they need to keep.

We’ll cowl the method of really deleting your chilly subscribers within the third put up on this sequence. For now, let’s go over the 4 steps above in just a little extra element!

Step 1: Establish Your Chilly Subscribers

You first must assemble the checklist of possible chilly subscribers that you simply need to run via the automation.

Listed here are the steps to do this in ConvertKit.

  1. Go to the Subscribers tab and create a brand new phase.
  2. Underneath “Choose your subscribers,” set “Matching any/all/not one of the following” to “any” and click on “Add a filter.”
  3. Choose “Engagement rating,” set the minimums stars to 1 and most stars to three, and click on “Add Filter.”

Deciding on subscribers between 1 and three stars lets us seize people who find themselves much less engaged in our e-mail content material.

When you click on Add Filter, you’ll see the variety of subscribers who match these standards.

edit segment email maintenance cold list pruning convertkit reengagement sequence

Hit Save in your new phase—we’ll come again to it in just a little bit!

Step 2: Set Up an Automation to Run Your Reengagement Electronic mail Sequence

That is the place we arrange our automation.

Click on on Automate on the prime of the ConvertKit window and create a brand new automation that will likely be kicked off when a tag is added. We created a tag known as “Electronic mail Upkeep: Chilly Listing Pruning” that, after we add it to a subscriber, will enter them in our automation.

It’s a fairly easy automation, with simply a few steps:

email maintenance cold list pruning automation convertkit reengagement sequence

Step one is an e-mail sequence. Everybody who completes that sequence will get a tag added to their profile known as “Electronic mail Upkeep: Chilly Listing Pruning Full.”

These are the subscribers who make it all over the sequence with out opting out—which implies they’re actually chilly.

Let’s dig into the emails in that sequence!

Step 3: Write the Emails in Your Reengagement Sequence

Our sequence is 4 emails despatched over the course of two weeks.

There are other ways to method constructing it. One technique seems one thing like this:

  • Electronic mail 1: “Hey! We’re going to unsubscribe you in 2 weeks.”
  • Electronic mail 2: “Hey! We’re going to unsubscribe you in 10 weeks.”
  • Electronic mail 3: “Hey! We’re going to unsubscribe you in 1 week.”
  • Electronic mail 4: “Hey! We’re going to unsubscribe you in 1 day.”

You may do it that method—however we selected to not.

As a substitute, we crafted our reengagement sequence to share a ton of worth and present folks what they’ll be lacking out on in the event that they depart our checklist.

In the event that they’re nonetheless not taken with staying after seeing the perfect of what we have now to supply, then we all know they’re not a very good match for us.

That’s why we determined to make the primary three emails in our sequence as compelling as potential. 

And if the reader doesn’t take motion and determine to remain after studying these three emails, then it’s greatest that we half methods.

Take a look at Mindy’s video to get a sneak peek on the emails. And if you would like the total copy of all of the emails within the sequence, go to smartpassiveincome.com/chilly, the place you’ll be able to obtain them. You’ll additionally get entry to the automation we used to drop into your personal ConvertKit account, and hyperlinks to assets for extra studying on pruning chilly subscribers.

In a nutshell, right here’s what these emails appear to be:

  • Electronic mail 1 invitations them to a free audience-building occasion.
  • Electronic mail 2 supplies a bunch of free downloads (our greatest lead magnets).
  • Electronic mail 3 gives entry to a free course.
  • Electronic mail 4 tells them they’ll be deleted tomorrow in the event that they don’t take motion.

Every e-mail supplies a method for the subscriber to remain subscribed. For the primary three emails, it’s by registering for the occasion, downloading one of many lead magnets, or signing up for the course. 

Every e-mail has a button that when clicked, retains the subscriber on our checklist. Let’s go over how we set that up.

Step 4: Create a Second Automation That Retains Individuals on Your Listing

Subsequent, we created a ConvertKit tag known as “Electronic mail Upkeep: Keep on Listing.” If the reader clicks any of the hyperlinks within the 4 emails, this tag will likely be added to their profile they usually’ll be faraway from the sequence. Chilly now not!

We do that with a second automation that removes the particular person from the sequence when the tag is added.

email maintenance stay on list automation convertkit cold subscribers reengagement sequence

While you arrange the hyperlink in every e-mail, click on “Tag subscribers who click on this hyperlink” and choose the “Electronic mail Upkeep: Keep on Listing” tag.

email maintenance stay on list tag convertkit cold subscribers reengagement sequence

That’s the fundamental method to constructing your reengagement e-mail sequence! Mindy’s video will stroll you thru all the pieces that you must arrange and publish all 4 emails and push your sequence reside.

Get the Actual Emails We Use to Reengage Chilly Subscribers

We all know that this course of can really feel scary and counterintuitive. You labored exhausting to get these folks in your e-mail checklist, and now you are simply going to delete them?

That’s why we have put collectively an e-mail sequence as a companion to those weblog posts and movies that offers you extra details about what goes into your reengagement e-mail sequence. We provide the copy we use within the 4 emails to edit and use as you see match, in addition to hyperlinks to ConvertKit automations you’ll be able to add to your account.

Simply go to smartpassiveincome.com/cold to seize all of that for free of charge.

Within the subsequent and closing weblog put up on this sequence, we’ll go over the outcomes of the reengagement e-mail sequence and how one can delete the chilly subscribers left after you’ve run everybody via the sequence.