That is the second in our collection of weblog posts the place we’ll take you together with us as we element the method of cleansing our e mail checklist. In our case, this meant deleting a full 40% of subscribers from our checklist.
Within the earlier weblog put up (and accompanying video), we defined the why behind pruning your e mail checklist. The quick model is that it makes monetary sense, by lowering the price of sustaining a big checklist, and it will possibly assist enhance your e mail sending authority.
In the long term, trimming your e mail checklist goes to be helpful as properly. By deleting subscribers who haven’t engaged along with your content material within the final six months or extra, you find yourself with a extra engaged viewers.
You do this with a reengagement e mail sequence, and on this put up I will stroll you thru tips on how to create one in ConvertKit.
Belief However Confirm: Easy methods to Make Certain Individuals Are “Chilly” Subscribers
Earlier than you go forward and delete a bunch of subscribers, you’ll want to ensure that these individuals are actually not partaking along with your content material. Why? As a result of your e mail service supplier isn’t foolproof, and it might not be capable of inform with absolute certainty.
For example, any individual may very well be opening and studying each e mail you ship, however that data won’t be making its method again into your e mail service supplier (ESP). And a few subscribers who aren’t studying your emails may simply use a reminder—a delicate kick within the pants—of what they’re lacking out on.
So at the moment we’re going to cowl tips on how to arrange a reengagement e mail sequence that provides chilly subscribers a chance to reengage along with your content material.
On this put up, we’ll undergo the entire automations we’ve got arrange to do that in our ESP of alternative, ConvertKit.
Making a reengagement sequence can really feel difficult, even overwhelming. I extremely advocate studying the high-level overview on this put up, then watching Mindy’s video on the subject, which gives simply the fitting stage of element on the method.
She shares a better have a look at the e-mail copy and automations we use for this sequence.
Listed below are the high-level steps of the method.
- Establish everybody who could be a chilly subscriber.
- Arrange an automation that can ship a collection of emails to those subscribers asking in the event that they nonetheless need to be subscribed.
- Write the emails in your reengagement sequence.
- Create a second automation that retains folks in your checklist if they are saying they need to keep.
We’ll cowl the method of truly deleting your chilly subscribers within the third put up on this collection. For now, let’s go over the 4 steps above in a bit of extra element!
Step 1: Establish Your Chilly Subscribers
You first have to assemble the checklist of doubtless chilly subscribers that you simply need to run by the automation.
Listed below are the steps to try this in ConvertKit.
- Go to the Subscribers tab and create a brand new phase.
- Below “Choose your subscribers,” set “Matching any/all/not one of the following” to “any” and click on “Add a filter.”
- Choose “Engagement rating,” set the minimums stars to 1 and most stars to three, and click on “Add Filter.”
Choosing subscribers between 1 and three stars lets us seize people who find themselves much less engaged in our e mail content material.
When you click on Add Filter, you’ll see the variety of subscribers who match these standards.
Hit Save in your new phase—we’ll come again to it in a bit of bit!
Step 2: Set Up an Automation to Run Your Reengagement Electronic mail Sequence
That is the place we arrange our automation.
Click on on Automate on the high of the ConvertKit window and create a brand new automation that can be kicked off when a tag is added. We created a tag referred to as “Electronic mail Upkeep: Chilly Listing Pruning” that, once we add it to a subscriber, will enter them in our automation.
It’s a reasonably easy automation, with simply a few steps:
Step one is an e mail sequence. Everybody who completes that sequence will get a tag added to their profile referred to as “Electronic mail Upkeep: Chilly Listing Pruning Full.”
These are the subscribers who make it throughout the sequence with out opting out—which implies they’re actually chilly.
Let’s dig into the emails in that sequence!
Step 3: Write the Emails in Your Reengagement Sequence
Our sequence is 4 emails despatched over the course of two weeks.
There are other ways to method constructing it. One technique seems to be one thing like this:
- Electronic mail 1: “Hey! We’re going to unsubscribe you in 2 weeks.”
- Electronic mail 2: “Hey! We’re going to unsubscribe you in 10 weeks.”
- Electronic mail 3: “Hey! We’re going to unsubscribe you in 1 week.”
- Electronic mail 4: “Hey! We’re going to unsubscribe you in 1 day.”
You may do it that method—however we selected to not.
As a substitute, we crafted our reengagement sequence to share a ton of worth and present folks what they’ll be lacking out on in the event that they depart our checklist.
In the event that they’re nonetheless not all in favour of staying after seeing the most effective of what we’ve got to supply, then we all know they’re not match for us.
That’s why we determined to make the primary three emails in our sequence as compelling as doable.
And if the reader doesn’t take motion and resolve to remain after studying these three emails, then it’s finest that we half methods.
Take a look at Mindy’s video to get a sneak peek on the emails. And if you would like the total copy of all of the emails within the sequence, go to smartpassiveincome.com/chilly, the place you possibly can obtain them. You’ll additionally get entry to the automation we used to drop into your individual ConvertKit account, and hyperlinks to sources for extra studying on pruning chilly subscribers.
In a nutshell, right here’s what these emails seem like:
- Electronic mail 1 invitations them to a free audience-building occasion.
- Electronic mail 2 gives a bunch of free downloads (our greatest lead magnets).
- Electronic mail 3 provides entry to a free course.
- Electronic mail 4 tells them they’ll be deleted tomorrow in the event that they don’t take motion.
Every e mail gives a method for the subscriber to remain subscribed. For the primary three emails, it’s by registering for the occasion, downloading one of many lead magnets, or signing up for the course.
Every e mail has a button that when clicked, retains the subscriber on our checklist. Let’s go over how we set that up.
Step 4: Create a Second Automation That Retains Individuals on Your Listing
Subsequent, we created a ConvertKit tag referred to as “Electronic mail Upkeep: Keep on Listing.” If the reader clicks any of the hyperlinks within the 4 emails, this tag can be added to their profile they usually’ll be faraway from the sequence. Chilly now not!
We do that with a second automation that removes the individual from the sequence when the tag is added.
Whenever you arrange the hyperlink in every e mail, click on “Tag subscribers who click on this hyperlink” and choose the “Electronic mail Upkeep: Keep on Listing” tag.
That’s the essential method to constructing your reengagement e mail sequence! Mindy’s video will stroll you thru the whole lot you’ll want to arrange and publish all 4 emails and push your sequence dwell.
Get the Actual Emails We Use to Reengage Chilly Subscribers
We all know that this course of can really feel scary and counterintuitive. You labored onerous to get these folks in your e mail checklist, and now you are simply going to delete them?
That’s why we have put collectively an e mail collection as a companion to those weblog posts and movies that provides you extra details about what goes into your reengagement e mail sequence. We provide the copy we use within the 4 emails to edit and use as you see match, in addition to hyperlinks to ConvertKit automations you possibly can add to your account.
Simply go to smartpassiveincome.com/cold to seize all of that without charge.
Within the subsequent and last weblog put up on this collection, we’ll go over the outcomes of the reengagement e mail sequence and tips on how to delete the chilly subscribers left after you’ve run everybody by the sequence.