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Listen to “#688 Why You Need TikTok in Your Small Business” on Spreaker.

On‌ ‌this‌ ‌episode‌ ‌of‌ ‌The‌ ‌Small‌ ‌Enterprise‌ ‌Radio‌ ‌Present…‌ ‌

SEGMENT‌ ‌1 with Austin Armstrong,‌ ‌‌beginning‌ ‌at‌ ‌0:00‌:‌ Can TikTok be advertising and relationship-building software to your small enterprise?

SEGMENT‌ ‌2 with Liz Sara,‌ ‌‌beginning‌ ‌at‌ 18:15‌: What are the highest challenges that feminine and minority small enterprise homeowners face? What sources can be found and what will be executed to assist?

SEGMENT‌ ‌3 with Alicia Widemann,‌ ‌‌beginning‌ ‌at 37:30‌:‌ ‌ ‌With staff leaving in report numbers, how can companies assist their groups handle stress and foster a totally supportive setting?

Sponsored by Truly Financial.

Extra‌ ‌on‌ ‌every‌ ‌section‌ ‌beneath.‌ ‌


Section‌ ‌1:‌ ‌Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital advertising company specializing in TikTok advertising for companies. Austin has posted over 1500 movies on TikTok tripling his personal enterprise and 1000’s extra throughout his shoppers’ accounts.

1:30 – What’s TikTok? How is it completely different from YouTube?

4:00 – How is content material delivered to folks?

5:45 – Why is TikTok platform for small enterprise advertising?

7:00 – The place must you begin if you wish to use TikTok in your small enterprise?

8:45 – How do you acquire followers on TikTok to your small enterprise?

11:00 – Quite a lot of small enterprise homeowners concern video advertising. How do you create partaking movies?

13:30 – How do firms generate leads and become profitable on TikTok?

15:30 – Can/must you cross-promote your TikTok movies on different platforms?

Liz Sara on The Small Business Radio Show

Section‌ ‌2:‌ ‌Liz Sara has greater than 30 years of expertise within the nationwide entrepreneurship group as a strategic enterprise government, non-profit supervisor, startup champion, and angel investor.  In January 2022, she grew to become President of the SCORE Basis, the philanthropic arm of SCORE which gives free mentoring and enterprise packages to small enterprise homeowners and entrepreneurs across the nation. Previous to becoming a member of the Basis, she efficiently ran the technique agency, Finest Advertising and marketing LLC, that she based in 2001. Throughout these 20 years, she offered experience to greater than 100 early-stage and growth-stage tech firms.

18:15 – What are the principle challenges for feminine and minority enterprise homeowners?

21:45 – Entry to capital is bettering, however there are nonetheless challenges.

24:00 – How ladies founders can improve their confidence in elevating capital.

26:30 – Can this confidence be discovered?

28:15 – What’s concerned in getting a SCORE mentor?

29:15 – What challenges do startups face round advertising? What sources can be found to assist?

32:00 – What’s in your outlook for the remainder of 2022?

34:00 – The place does the SCORE Basis focus their philanthropy efforts?

Alicia Wiedemann on The Small Business Radio Show

Section‌ ‌3: Alicia Widemann co-founded Summer Friday in April 2020 (on the top of the pandemic). Summer time Friday is a boutique company targeted on artistic content material and technique. The company hasn’t misplaced a single consumer and has expanded enterprise at each degree.

37:30 – ‌Why did you begin a artistic company at the start of the pandemic?

39:00 – How do you create a supportive setting to your staff?

42:45 – What ideas do you may have for coping with stress at work?

44:45 – Discovering work-life stability while you’re working remotely.

47:15 – Breaking down complicated issues.

49:00 – Are folks kind of careworn working remotely?

Sponsored by Truly Financial.

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