On this episode of The Small Enterprise Radio Present…
SEGMENT 1 with Austin Armstrong, beginning at 0:00: Can TikTok be a very good advertising and relationship-building device on your small enterprise?
SEGMENT 2 with Liz Sara, beginning at 18:15: What are the highest challenges that feminine and minority small enterprise homeowners face? What sources can be found and what may be accomplished to assist?
SEGMENT 3 with Alicia Widemann, beginning at 37:30: With staff leaving in document numbers, how can companies assist their groups handle stress and foster a totally supportive atmosphere?
Sponsored by Truly Financial.
Extra on every phase under.
Phase 1: Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital advertising company specializing in TikTok advertising for companies. Austin has posted over 1500 movies on TikTok tripling his personal enterprise and hundreds extra throughout his purchasers’ accounts.
1:30 – What’s TikTok? How is it completely different from YouTube?
4:00 – How is content material delivered to folks?
5:45 – Why is TikTok a very good platform for small enterprise advertising?
7:00 – The place must you begin if you wish to use TikTok in your small enterprise?
8:45 – How do you acquire followers on TikTok on your small enterprise?
11:00 – Plenty of small enterprise homeowners worry video advertising. How do you create partaking movies?
13:30 – How do firms generate leads and generate income on TikTok?
15:30 – Can/must you cross-promote your TikTok movies on different platforms?
Phase 2: Liz Sara has greater than 30 years of expertise within the nationwide entrepreneurship group as a strategic enterprise government, non-profit supervisor, startup champion, and angel investor. In January 2022, she turned President of the SCORE Basis, the philanthropic arm of SCORE which offers free mentoring and enterprise applications to small enterprise homeowners and entrepreneurs across the nation. Previous to becoming a member of the Basis, she efficiently ran the technique agency, Finest Advertising LLC, that she based in 2001. Throughout these 20 years, she offered experience to greater than 100 early-stage and growth-stage tech firms.
18:15 – What are the principle challenges for feminine and minority enterprise homeowners?
21:45 – Entry to capital is enhancing, however there are nonetheless challenges.
24:00 – How ladies founders can improve their confidence in elevating capital.
26:30 – Can this confidence be discovered?
28:15 – What’s concerned in getting a SCORE mentor?
29:15 – What challenges do startups face round advertising? What sources can be found to assist?
32:00 – What’s in your outlook for the remainder of 2022?
34:00 – The place does the SCORE Basis focus their philanthropy efforts?
Phase 3: Alicia Widemann co-founded Summer Friday in April 2020 (on the peak of the pandemic). Summer time Friday is a boutique company targeted on inventive content material and technique. The company hasn’t misplaced a single shopper and has expanded enterprise at each degree.
37:30 – Why did you begin a inventive company at the start of the pandemic?
39:00 – How do you create a supportive atmosphere on your staff?
42:45 – What suggestions do you might have for coping with stress at work?
44:45 – Discovering work-life stability once you’re working remotely.
47:15 – Breaking down advanced issues.
49:00 – Are folks roughly confused working remotely?