On this episode of The Small Enterprise Radio Present…
SEGMENT 1 with Austin Armstrong, beginning at 0:00: Can TikTok be an excellent advertising and relationship-building device in your small enterprise?
SEGMENT 2 with Liz Sara, beginning at 18:15: What are the highest challenges that feminine and minority small enterprise homeowners face? What assets can be found and what might be executed to assist?
SEGMENT 3 with Alicia Widemann, beginning at 37:30: With staff leaving in file numbers, how can companies assist their groups handle stress and foster a completely supportive atmosphere?
Sponsored by Truly Financial.
Extra on every phase under.
Section 1: Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital advertising company specializing in TikTok advertising for companies. Austin has posted over 1500 movies on TikTok tripling his personal enterprise and hundreds extra throughout his shoppers’ accounts.
1:30 – What’s TikTok? How is it completely different from YouTube?
4:00 – How is content material delivered to folks?
5:45 – Why is TikTok an excellent platform for small enterprise advertising?
7:00 – The place do you have to begin if you wish to use TikTok in your small enterprise?
8:45 – How do you achieve followers on TikTok in your small enterprise?
11:00 – A whole lot of small enterprise homeowners concern video advertising. How do you create participating movies?
13:30 – How do corporations generate leads and earn money on TikTok?
15:30 – Can/do you have to cross-promote your TikTok movies on different platforms?
Section 2: Liz Sara has greater than 30 years of expertise within the nationwide entrepreneurship neighborhood as a strategic enterprise government, non-profit supervisor, startup champion, and angel investor. In January 2022, she grew to become President of the SCORE Basis, the philanthropic arm of SCORE which supplies free mentoring and enterprise applications to small enterprise homeowners and entrepreneurs across the nation. Previous to becoming a member of the Basis, she efficiently ran the technique agency, Finest Advertising and marketing LLC, that she based in 2001. Throughout these 20 years, she supplied experience to greater than 100 early-stage and growth-stage tech corporations.
18:15 – What are the primary challenges for feminine and minority enterprise homeowners?
21:45 – Entry to capital is enhancing, however there are nonetheless challenges.
24:00 – How ladies founders can improve their confidence in elevating capital.
26:30 – Can this confidence be discovered?
28:15 – What’s concerned in getting a SCORE mentor?
29:15 – What challenges do startups face round advertising? What assets can be found to assist?
32:00 – What’s in your outlook for the remainder of 2022?
34:00 – The place does the SCORE Basis focus their philanthropy efforts?
Section 3: Alicia Widemann co-founded Summer Friday in April 2020 (on the peak of the pandemic). Summer time Friday is a boutique company targeted on inventive content material and technique. The company hasn’t misplaced a single shopper and has expanded enterprise at each degree.
37:30 – Why did you begin a inventive company originally of the pandemic?
39:00 – How do you create a supportive atmosphere in your staff?
42:45 – What suggestions do you have got for coping with stress at work?
44:45 – Discovering work-life steadiness while you’re working remotely.
47:15 – Breaking down complicated issues.
49:00 – Are folks kind of pressured working remotely?