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Listen to “#688 Why You Need TikTok in Your Small Business” on Spreaker.

On‌ ‌this‌ ‌episode‌ ‌of‌ ‌The‌ ‌Small‌ ‌Enterprise‌ ‌Radio‌ ‌Present…‌ ‌

SEGMENT‌ ‌1 with Austin Armstrong,‌ ‌‌beginning‌ ‌at‌ ‌0:00‌:‌ Can TikTok be advertising and marketing and relationship-building device in your small enterprise?

SEGMENT‌ ‌2 with Liz Sara,‌ ‌‌beginning‌ ‌at‌ 18:15‌: What are the highest challenges that feminine and minority small enterprise homeowners face? What sources can be found and what will be executed to assist?

SEGMENT‌ ‌3 with Alicia Widemann,‌ ‌‌beginning‌ ‌at 37:30‌:‌ ‌ ‌With workers leaving in file numbers, how can companies assist their groups handle stress and foster a completely supportive atmosphere?

Sponsored by Truly Financial.

Extra‌ ‌on‌ ‌every‌ ‌phase‌ ‌under.‌ ‌


Section‌ ‌1:‌ ‌Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital advertising and marketing company specializing in TikTok advertising and marketing for companies. Austin has posted over 1500 movies on TikTok tripling his personal enterprise and hundreds extra throughout his shoppers’ accounts.

1:30 – What’s TikTok? How is it totally different from YouTube?

4:00 – How is content material delivered to individuals?

5:45 – Why is TikTok platform for small enterprise advertising and marketing?

7:00 – The place do you have to begin if you wish to use TikTok in your small enterprise?

8:45 – How do you acquire followers on TikTok in your small enterprise?

11:00 – Plenty of small enterprise homeowners concern video advertising and marketing. How do you create partaking movies?

13:30 – How do corporations generate leads and make cash on TikTok?

15:30 – Can/do you have to cross-promote your TikTok movies on different platforms?

Liz Sara on The Small Business Radio Show

Section‌ ‌2:‌ ‌Liz Sara has greater than 30 years of expertise within the nationwide entrepreneurship neighborhood as a strategic enterprise government, non-profit supervisor, startup champion, and angel investor.  In January 2022, she grew to become President of the SCORE Basis, the philanthropic arm of SCORE which gives free mentoring and enterprise packages to small enterprise homeowners and entrepreneurs across the nation. Previous to becoming a member of the Basis, she efficiently ran the technique agency, Greatest Advertising LLC, that she based in 2001. Throughout these 20 years, she offered experience to greater than 100 early-stage and growth-stage tech corporations.

18:15 – What are the principle challenges for feminine and minority enterprise homeowners?

21:45 – Entry to capital is enhancing, however there are nonetheless challenges.

24:00 – How ladies founders can improve their confidence in elevating capital.

26:30 – Can this confidence be realized?

28:15 – What’s concerned in getting a SCORE mentor?

29:15 – What challenges do startups face round advertising and marketing? What sources can be found to assist?

32:00 – What’s in your outlook for the remainder of 2022?

34:00 – The place does the SCORE Basis focus their philanthropy efforts?

Alicia Wiedemann on The Small Business Radio Show

Section‌ ‌3: Alicia Widemann co-founded Summer Friday in April 2020 (on the peak of the pandemic). Summer season Friday is a boutique company centered on artistic content material and technique. The company hasn’t misplaced a single shopper and has expanded enterprise at each degree.

37:30 – ‌Why did you begin a artistic company at first of the pandemic?

39:00 – How do you create a supportive atmosphere in your workers?

42:45 – What ideas do you have got for coping with stress at work?

44:45 – Discovering work-life stability while you’re working remotely.

47:15 – Breaking down advanced issues.

49:00 – Are individuals roughly pressured working remotely?

Sponsored by Truly Financial.

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