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Are you in search of a free weblog planner template to maintain your weblog posts on monitor?

Creating efficient habits as a blogger is prime to turning into profitable in your content-focused enterprise. It stands to motive subsequently, that utilizing a really easy weblog planner is one thing that may assist dramatically reinforce adherence to these sensible habits you’ve outlined for your self.


Need My Free Weblog Planner Template (Printable & Downloadable)?

Seize my free weblog planner in printable Google Doc and PDF format (which helps me plan content material that reaches 500,000+ month-to-month readers immediately).


How does a weblog planner issue into all of this? Effectively, from the second you select to start out a weblog, you’re introduced with rather a lot of latest duties, to-dos, challenges and time-consuming expertise you’ll be constructing. It may be straightforward to get distracted, lose focus or end up feeling overwhelmed by the sheer variety of issues in your plate.

That’s precisely when it pays dividends to have a weblog planner you’ll be able to fall again upon—a printable (or downloadable) doc that may information you thru the method of developing with weblog publish concepts, doing considerate key phrase analysis, writing, nailing your Website positioning finest practices, hitting publish and selling that content material the place your readers spend time on-line.

Free Weblog Planner: #1 Printable Weblog Put up Planner Template (and Checklists) in 2022

  1. What’s in this Free Blog Planner Template (Bundle)
  2. Blog Planner Keyword Research Checklist (Brainstorming Topics)
  3. Blog Planner SEO Checklist: 10 Best Practices to Follow
  4. Blog Planner Promotion Checklist
  5. How to Use the Blog Planner Calendar (Weekly To-Do List)

Disclosure: Please be aware that among the hyperlinks beneath are affiliate hyperlinks and at no further value to you, I’ll earn a fee. Know that I solely suggest services and products I’ve personally used and stand behind. Whenever you use certainly one of my affiliate hyperlinks, the corporate compensates me, which helps me run this weblog and hold my in-depth content material freed from cost for readers (such as you).

This information will assist stroll you thru every of the sections which are included in my free weblog planner printable template. And bear in mind, every part will assist hold your weblog posts on monitor—and your weblog working easily as you implement your broader development methods.

1. What’s in my Free Weblog Planner Bundle

Blog Planner Template (Free) Download by Ryan Robinson

Right here’s the whole lot that is available in my free weblog planner bundle:

  • Brainstorming prompts and concepts for developing with sensible weblog matters
  • Key phrase analysis guidelines to verify your content material concepts align with actual wants
  • Editable weblog publish define & Website positioning-driven writing template to observe (in Google Doc format)
  • Website positioning guidelines to nail your entire SEO finest practices
  • Promotion guidelines for guaranteeing your content material maximizes its probabilities for achievement
  • Content material (editorial) calendar to visually plan out your weblog posts on a schedule (in Google/Excel Sheet format)
  • Weekly to-do listing with clear duties that ladder as much as rising your weblog

Now that we now have a transparent image of the whole lot that’s inside my free weblog planner bundle, let’s dive in and speak extra about the right way to use all of those paperwork to your benefit.


Need My Free Weblog Planner Template (Printable & Downloadable)?

Seize my free weblog planner in printable Google Doc and PDF format (which helps me plan content material that reaches 500,000+ month-to-month readers immediately).


2. Weblog Planner Key phrase Analysis Guidelines (Brainstorming Subjects)

After I write weblog posts, I at all times begin first with a brainstorming session. There are at all times a couple of important containers that I attempt to tick off earlier than I add new (authorized) blog post ideas to my editorial calendar.

Screen Shot of Doing Keyword Research (as Part of Blogging)

Here are my proven steps to brainstorming winning content ideas that’ll generate real readers for your blog.

1. Understand Your Target Audience

The first part of my blog post topic brainstorming session is thinking about what my target audience wants and needs.

Here are a few ways you can learn more about your target audience:

  • Explore social media platforms: Social media is one of the top ways to learn about current trends and interests in your niche. You can search hashtags, users, groups, and followers in your niche to learn more about your target audience.
  • Check out Quora and discussion forums in your niche: Quora and online discussion forums are a great source of relevant information about your target audience’s interests.
  • Watch YouTube and Listen to Podcasts: Videos and podcasts are another area that can reveal trends in your niche.
  • See what your competition is up to: Learn what your competition is already delivering. Are they missing important content in your niche? Can you improve on what is already out there? What are people asking for in the comment section of your competitor’s blog posts?

For a more thorough analysis of understanding the needs of your audience, I’ve written a guide that includes 11 smart ways to find your target audience.

2. Perform Keyword Research

Keyword research is another way to determine which topics to write about on your blog. Keyword research allows you to map your reader’s needs to actual keywords they’re searching for in order to get the answers they’re seeking.

Doing Keyword Research to Make Sure You're Writing Smart Blog Content

Once you’ve determined what topics they may be interested in, you can also learn what keywords they’re most likely to use when searching for answers on Google and other search engines.

For a free search keyword research tool, you can use Google’s Keyword Planner or Twinword Ideas. At the moment, I take advantage of the extra premium-priced Website positioning instrument, Ahrefs to do my very own key phrase planning, but it surely’s not a vital expense once you’re nonetheless within the earlier days of running a blog. That being mentioned, it’s extraordinarily highly effective for figuring out which key phrases you must focus your content material round—so you probably have a good friend or two who’d be focused on splitting the fee, Ahrefs is a good funding.

Whenever you’re doing key phrase analysis, there are two important elements into account:

  • Key phrase search quantity
  • Key phrase issue

Key phrase search quantity is the variety of people who seek for a given phrase or phrase in a month. I’ll use Google’s key phrase planner to point out you an instance of key phrase search quantity.

Under, I typed within the time period “finest journey locations” to see if that is one thing that individuals seek for on Google:

Screenshot of Google Search Results and Keyword Volume During SEO Research Process

The outcomes present me that 1,000 – 10,000 individuals seek for this phrase every month. The outcomes additionally present me different related phrases that individuals seek for like “finest trip spots” and “finest locations to journey.” In reality, these different associated phrases really yield 10,000 – 100,000 searches every month.

Subsequent to the common month-to-month searches column, there’s a column that claims Competitors. That is the part that reveals you the estimated key phrase issue—suggesting how difficult it’ll be to rank your content material for every explicit phrase. For every of those phrases, the key phrase issue is “low.” That’s actually excellent news for a possible journey blogger.

Briefly, the evaluation you’ll be able to stroll away from this screenshot with, is {that a} very sizable variety of individuals are looking for these phrases, however there aren’t lots of people writing about them (immediately). Right here’s a formulation I often search out when selecting which key phrases to focus on for my upcoming content material calendar:

Medium to excessive search quantity + low key phrase issue = the proper key phrase to your weblog publish.

If you will discover low competitors key phrase phrases with a significant quantity of month-to-month search quantity in your area of interest, that’s the candy spot to go after.

3. Decide a Successful Weblog Put up Matter to Pursue

Picking Blog Topics to Write About (Stock Image) and Blog Planner

what your readers need to learn, you’ve picked the proper key phrase phrase, now you want to translate that into an article matter and dealing headline.

Going again to our instance of the journey weblog, we will select the most effective matter primarily based on our key phrase phrase above. I’ll select “finest trip spots” because it has a better search quantity than “finest journey locations.”

Excited about your audience, the time period “finest trip spots” could also be a bit broad. Greatest trip spots for whom? On this case, we’ll select to put in writing about the most effective trip spots for households. That offers the weblog publish a really particular course that helps a particular group of individuals.

From there, a journey blogger may use their very own expertise and analysis to put in writing about the most effective locations for households to trip.

For a working headline, I’d use one thing like:

  • The Greatest Trip Spots For Younger Households in 2022
  • 11 Greatest Trip Spots For Households to Journey This Yr
  • 11 Greatest Trip Spots Your Household Will Completely Love

4. Select a Weblog Put up Sort (Information, Roundup, Evaluation)

The very last thing to find out in the course of the brainstorming stage, is what sort of weblog publish you’re writing.

Screenshot Example of Different Types of Blog Posts on ryrob

There are a selection of various instructions which you can take a weblog publish. Some widespread ones embody:

  • Guides and how-to’s
  • Evaluations
  • Roundups
  • Checklists
  • Interviews
  • Case Research
  • Record articles

For a weblog publish about “finest trip spots for households” I’d extremely suggest utilizing a list-based format. This implies you’d be itemizing out X variety of locations all over the world (presumably in grouped sections) that’d be nice spots for households to trip.

3. Weblog Planner Website positioning Guidelines: 10 Greatest Practices to Observe

Blog Planner Stock Image (Photo on Desk)

I discussed key phrase analysis above, and that’s one a part of the broader Website positioning course of for each blogger. Website positioning, or search engine optimization, is the way in which Google (and other search engines) rank content in search results for their users. The more SEO-friendly your content is, the more likely you are to rank higher in a Google search result for the terms you’re writing about.

My SEO checklist includes a few important steps to help your content rank on search engines. I also recommend using the Yoast plugin for WordPress for retaining monitor of how Website positioning-friendly your content material is.

Right here’s the goal key phrase phrase my roundup of the most effective running a blog jobs web sites is concentrating on:

Blog Planner (SEO Checklist Screenshot) Template and Example of Blogging Jobs Post

And from there, right here’s the remainder of the Yoast Website positioning suggestions all stuffed out:

Free Blog Planner (SEO Checklist Example) Screenshot from Blogging Jobs List

Now, let’s dive into the Website positioning guidelines portion of my weblog planner.

1. Selecting a Sensible Key phrase (or Phrase)

Step one is to decide on your focus key phrase phrase that you simply’re going to make use of for the weblog publish. Since we already coated this level earlier on this publish, we’ll go forward to the following step.

2. Are Your Headers Totally Website positioning Optimized?

Your headers are an optimum place to spice up your Website positioning rating for a weblog publish. A couple of  issues which are important to creating our headers Website positioning prepared:

  • Be sure to solely have an H1 header as soon as (publish title)
  • Observe correct header hierarchy (H2 sub-header sections with H3 subtopics inside)

I take advantage of this cascading construction in every of my weblog posts. You possibly can see how that is accomplished on my weblog publish Make Cash Running a blog. The highest header is an H1 header (my publish title):

Title and Header Examples from My Downloadable Blog Planner Document

I take advantage of an H2 heading for the primary main part of this weblog publish:

Writing an Introduction and Conclusion During Your Blog Planning Process

That is an instance of an H3 heading which is a subtopic inside my subheading:

Screenshot of Affiliate Programs Article as a Planning Resource

Yoast may help information you about the right way to optimize your headers. For instance, Yoast will suggest utilizing your key phrase phrase (or key phrase phrase synonyms) in your heading and subheadings. In case your weblog publish is weak on this, it should warn you.

3. Are You Utilizing Your Key phrase Phrase In-Textual content (Key phrase Density)

Your key phrase phrase also needs to be woven all through your content material. Take the time to repeat your chosen key phrase or key phrase phrase in the principle physique of your textual content.

In my information Begin a Weblog, I take advantage of the key phrase phrase “the right way to begin a weblog” two occasions within the opening part alone:

My Free Blog Planner (Screenshot) of Keywords and Anchor Text Examples in Your Blog Posts

These key phrase phrases ought to be written in a approach that reads naturally in your writing however repeats many occasions in your content material. Yoast will let you recognize should you’ve used your key phrase phrase usually sufficient in your weblog publish underneath the class “key phrase density.”

4. Use Outbound Hyperlinks and Inner Hyperlinks

Outbound hyperlinks and inner hyperlinks are two issues that Google makes use of to rank content material. Outbound hyperlinks consult with hyperlinks you embody in your content material to different web sites, and inner hyperlinks are hyperlinks you utilize to hyperlink to different weblog posts you’ve written.

Yoast retains monitor of what number of exterior hyperlinks you’ve included in your content material and provides you with some steerage on you when you want to embody extra. Purpose for linking out to at the least 3 to five authoritative web sites (on non-competitive matters) in every of your weblog posts.

5. Optimize the Meta Description

A meta description is the tiny blurb that comes up after a hyperlink in a search engine outcome. You possibly can write and edit your meta-description utilizing Yoast’s plugin close to the underside of your WordPress editor, once you’re enhancing a publish, like so:

Screenshot Example of Meta Description in SEO

It’s beneficial by Yoast to incorporate your key phrase phrase once more in your meta description, often someplace close to the entrance.

You possibly can see one other instance of how I did this for my weblog publish Select a Area Title:

Screenshot of Choosing a Domain Name Article SEO Ranking

The key phrase phrase “how to decide on a site title” is written once more in my meta description beneath the title in a Google search outcome.

There’s additionally an optimum meta description size that Yoast will aid you decide. Descriptions which are too lengthy are minimize off, however once they’re too quick you’re lacking out on treasured actual property.

6. Is Your Key phrase Phrase Distinctive?

One other factor that Yoast searches for is should you’ve used the key phrase in earlier weblog posts. Typically, you’ll solely use a particular goal key phrase phrase as soon as. It’s possible you’ll select to do different weblog posts which are much like drive site visitors for related searches, however the precise key phrase phrase is often solely used as soon as per weblog.

7. Website positioning in Picture Alt Attributes

Picture alt attributes, also called “alt tag” or “alt description,” is the HTML attribute used to supply a textual content various for pictures used on web sites. Whenever you add an alt tag to a picture you’re exhibiting search engine crawlers what the photographs are. A search engine can’t determine the style of pictures with out alt attributes—so it’s one other option to increase your Website positioning.

8. Size of Your Weblog Put up

One other factor that may assist together with your Website positioning optimization is the size of your weblog posts. Longer posts—with significant useful writing—are inclined to carry out higher than weblog posts which are lower than 1,000 phrases.

According to Yoast, defining the textual content size of your weblog publish is sort of apparent: it’s how lengthy your textual content is. However, why does it matter? Effectively, you might have a better likelihood of rating in Google should you write lengthy, high-quality weblog posts, of 1,000 phrases or extra…

When your textual content is longer, Google has extra clues to find out what it’s about. The longer your (optimized) textual content, the extra usually your focus key phrase phrase seems. That is no excuse for key phrase phrase stuffing although! For those who optimize your copy naturally, your focus key phrase phrase will pop up right here and there all through your textual content. It’s also possible to match in additional synonyms and associated key phrase phrases.

In an extended publish, you’ll be able to add extra headings, hyperlinks and pictures—whereby you can too point out the key phrase phrase, the place related and pure. So the extra content material you’ll be able to match right into a weblog publish (whereas nonetheless including worth to readers), the extra on-topic your content material will seem and serps usually tend to deal with it as high-quality data.

On my weblog, I focus on long-form content material as a result of it ranks nicely for the area of interest I speak about in an important key phrase phrases I am going after on Google—and in addition as a result of I’m capable of present extra useful content material for readers. With longer, extra thorough guides, individuals visiting my web site will have the ability to discover most (if not all) of the solutions they’re looking for on any given topic.

9. Website positioning (Meta) Title Size

Yoast additionally checks the width of your title and allows you to know if it’s too lengthy or too quick.

When you might have the optimum size, Yoast will put a inexperienced bullet level subsequent to the headline in your Website positioning evaluation part (additionally pictured within the screenshot above).

10. Key phrases within the Slug (Weblog Put up Permalink)

Bloggers grow to be acquainted with a whole lot of attention-grabbing phrases and “slug” isn’t one which’s simply self-defined. The “slug” is the portion of the permalink that comes after the .com:

Setting the Permalink (URL) for Your Blog Posts Screenshot Example

The permalink is the whole URL, however the slug is the half that’s distinctive to every weblog publish you create. To make the slug Website positioning-friendly, it ought to embody the key phrase phrase that you simply’ve chosen to your weblog publish.

Listed below are some examples of how I’ve used key phrase phrases within the slug:

4. Weblog Planner Promotion Guidelines

Whenever you’re accomplished creating and publishing your content material, the following step is to put it up for sale. A guidelines will aid you bear in mind all the locations you hope to advertise your latest piece of content material.

Free Blog Planner Resource (Downloadable Template) Screenshot and Example

Right here’s an inventory of doable locations you may need to promote your content material:

1. Share on Your Prime Social Media Channels

Select the social media platforms the place your viewers spends probably the most time on-line (and the place your content material medium suits finest). That might embody websites like:

  • Fb or Fb teams
  • Twitter
  • Instagram
  • Pinterest or Pinterest Group Boards
  • Snapchat
  • TikTok
  • Medium

2. Schedule an E-mail to Your Subscribers

Every time I publish new content material on my weblog, I ship out an electronic mail to my subscriber listing, altering them to new content material and inspiring them to click on via and browse.

Right here’s an instance of an electronic mail I despatched out selling a current explainer & information—What’s Evergreen Content material? Create Lengthy-Lasting Content material:

Blog Planner Example of an Email Broadcast (Screenshot) from Ryan Robinson

You possibly can select to ship out an electronic mail replace for each new weblog publish, or you’ll be able to ship out a group of weblog posts in a single encompassing publication. Both approach, you should utilize the promotion guidelines to maintain monitor of when to ship out an electronic mail selling a brand new weblog publish.

3. Promote Your New Work in Present Weblog Posts

After I write new content material I discover methods to put it up for sale with different weblog posts on my weblog. Typically I am going again to outdated weblog posts and discover methods to slot in a hyperlink to my new content material. I additionally embody hyperlinks to outdated content material once I write new weblog posts.

In my final information about How A lot Does it Value to Begin a Weblog I wove in lots of hyperlinks to different weblog posts:

Screenshot of Blog Planning Process (Header Example)

4. Notify Everybody You Talked about in Your Weblog Put up

After I point out somebody in a weblog publish, I like to achieve out to them to allow them to know (notably these with clear audiences or manufacturers that I need to collaborate with at some point).

It’s a really sensible approach of networking, constructing connections and the precise influencers or manufacturers could even share your content material with their viewers.

5. Use the Weblog Planner Calendar (Weekly To-Do Record)

The calendar and weekly to-do listing included in my free weblog planner will aid you keep on activity for every merchandise talked about above.

A full editorial calendar may help you map out when to publish content material you’ve been engaged on.

Your weekly to-do listing provides you with a transparent thought of when you must full every vital activity in your weblog publish planner.

A Weekly to-do listing may look one thing like this:

Essential Notice: I’m not suggesting you must count on to put in writing a whole weblog publish in a single or two days each week (particularly if it’s long-form content material like what I publish right here alone weblog), however I do extremely suggest choosing at the least a few days every week to dedicate principally to writing—and have a publish date deliberate for every new piece of content material as a unfastened due date in your weblog planner.

Obtain My Free Weblog Planner (Printable) Bundle and Get Began At the moment

Are you prepared to make use of sensible habits to construct a profitable running a blog enterprise? My free weblog planner bundle is on the market as a printable set of downloadable paperwork.

Blog Planner Template (Free) Download by Ryan Robinson

What’d I miss? What are a few of your personal weblog planning habits, ideas or course of that work nicely for you?


Need My Free Weblog Planner Template (Printable & Downloadable)?

Seize my free weblog planner in printable Google Doc and PDF format (which helps me plan content material that reaches 500,000+ month-to-month readers immediately).